LEGO fans arrived in London’s Leicester Square to see the opening of the world’s largest LEGO Store, as the capital’s flagship location expanded its footprint with new experiences.
LEGO Store Leicester Square has been closed as the company reimagined the space, and it has reopened this morning (August 10) as the largest LEGO Store in the world. Fans queued in advance to see a huge brick birthday cake outside and Lester – the store’s minifigure mascot – arrive on a double decker bus.
It’s the same day that the accompany is marking its 90th anniversary. It’s the perfect day to order our special LEGO 90th anniversary edition.
To get Blocks, the LEGO magazine for fans, every month – at a discount and earlier than the shops – order a 12-month or 24-month subscription. Direct debit payment options are available too; to find out more get in touch via firstname.lastname@example.org.
Huge builds inside include a classic London bus, James Bond’s Aston Martin DB5; Harry Potter’s Gringotts Bank and Diagon Alley – plus the less London-related Spider-Man. As well as the models, there’s an exhibition celebrating the LEGO Group’s 90th anniversary with items from the LEGO archives rarely seen outside of Billund, Denmark. See more of what’s inside here!
Inside is an enormous range of LEGO products including special customisable experiences like Mosaic Maker and Minifigure Factory.
‘Thank you to all the fans who visited the store opening. We were so excited to welcome you and overwhelmed by your amazing support and passion for the brand. We can’t wait to see even more people during our opening celebrations over the coming days,’ said LEGO Retail Senior Vice President Natali Stojovic.
‘We are investing in upgrading LEGO stores around to the world to give visitors really fun, unique and memorable brand experiences. The refurbishment and expansion of our flagship London store will make it a must-visit destination for fans, young and old, living or travelling to London.’
Between 10 – 14 August, anyone who spends £120 or more will receive an exclusive LEGO Store set, then between 15 – 18 August there’s a free Lego Delivery Truck with VIP purchases over £75 or more.