LEGO fan designs available now from BrickLink MOC Pop-Up Store

BrickLink is piloting the MOC Pop-Up Store, a new way for fans to buy LEGO designs created by other enthusiasts. The old MOC Shop contest has been revived at BrickLink, where fans can now buy one another’s LEGO designs. A…

Sales growth slows as the LEGO Group outperforms the toy industry

Despite the overall toy industry experiencing declining sales during the first half of 2023, the LEGO Group continued to see sales increases – albeit at a much slower pace than the company has enjoyed in recent years. They are up…

LEGO Braille Bricks will be available to buy in English and French

For the first time, LEGO Braille Bricks will be available for consumers to buy, with 40656 Play with Braille – English version and 40655 Play with Braille – French version launching on September 1. LEGO Braille Bricks was an initiative…

LEGO BrickLink Designer Program Series 2 sets announced

Five new sets designed by LEGO fans are coming in 2024! Brick Cross Train Station, Ominous Isle, Logging Railway, Ocean House and Mushroom House will be available for pre-order next June. BrickLink Designer Program is the LEGO Group’s way of…

The LEGO Group announces new US headquarters in Boston, Massachusetts

The LEGO Group’s US headquarters will relocate to 1001 Boylston Street in Boston, Massachusetts, between 2025 and 2026. Over the years, the LEGO Group has significantly reduced the company’s presence in Enfield, Connecticut. Earlier this year, the company confirmed that…

Win £7,000 or $9,000 in the LEGO Insiders Treasure Hunt 

The new LEGO Insiders scheme is giving away millions of points as part of a promotion that will encourage players to interact with the new brand.  LEGO Insiders is the new branding for LEGO VIP, with new ways to collect…

LEGOLAND Adventure Golf coming to Windsor this year

There’s a new experience coming to LEGOLAND Windsor Resort this October – LEGOLAND Adventure Golf. LEGOLAND Adventure Golf is coming to LEGOLAND Windsor Resort as a separately ticketed option, meaning you’ll be able to play a round of crazy golf…

LEGO DREAMZzz 4D movie premieres at LEGOLAND Windsor Resort

To coincide with the launch of LEGO DREAMZzz sets on August 1, LEGOLAND Windsor Resort is showing an all-new 4D movie that theme park guests will be able to enjoy. LEGO DREAMZzz is the imaginative new theme that is story…