Free Easter activities coming to LEGO Stores

LEGO fans in the UK and Ireland will be able to take part in Easter activities at LEGO Stores beginning March 27. There will be in-store Easter Egg hunts along with a Make-and-Take build with a customisable Easter Egg.

LEGO SMART Play London launch draws in little Star Wars fans

On March 1, the LEGO Store at Leicester Square celebrated the launch of LEGO Star Wars SMART Play sets with an event featuring Stormtroopers. Kids, many in costumes, eagerly tested the new sets, which include 'All-In-One' options with a SMART Brick and others with SMART Minifigures.

LEGO Creator 40953 London Bus revealed

LEGO fans looking for a new souvenir during their next trip to London have to look no further: 40953 London Bus has been revealed as the next brick-built iteration of the iconic red bus, replacing the previous model released in 2016.

LEGO NINJAGO Day events coming to LEGO Stores, LEGOLAND Parks

Join LEGO NINJAGO Day celebrations at LEGO Stores and LEGOLAND Parks, complete with activities and giveaways, to commemorate the 15th anniversary of LEGO NINJAGO.

The LEGO Group kicks off Christmas at LEGO Store Leicester Square

The LEGO Group kicked off the Christmas shopping season with a special event at their Leicester Square store in London on November 13. Attendees, including celebrities, enjoyed the store's festive makeover featuring Cataclaws, live music, and activities.

Meet George Gilliatt and get LEGO Harry Potter 76437 The Burrow signed

LEGO fans can meet Model Designer George Gilliatt at LEGO Store Leicester Square on September 1 to get their new LEGO Harry Potter set, 76437 The Burrow – Collectors’ Edition, signed. Gilliatt will also be signing sets in Amsterdam, Billund at LEGO House, and Rome on various dates. Buyers can also receive three extra sets during the launch weekend at LEGO.com.

The case for region exclusive LEGO sets

The debate over regional-exclusive LEGO sets is quite the fiery topic in the AFOL community, and the title alone is probably enough to reignite this fierce debate… but there is something to be said about the benefits of having a…

London’s flagship LEGO Store swaps Harry Potter sets for socks

Given that it’s Dobby’s birthday, LEGO Store Leicester Square is giving anyone who turns up with a sock 76421 Dobby the House-Elf for free. Harry Potter’s beloved Dobby celebrates his fictional birthday today (fictional characters have fictional birthdays after all),…

Meet the new LEGO Friends in LEGO Stores

The LEGO Group has activities planned over the next two months to introduce the characters who make up the refreshed Friends theme. LEGO Friends is looking a bit different in 2023 – a new cast of characters have replaced the…

World’s biggest LEGO Store hosts grand opening in London today

LEGO fans arrived in London’s Leicester Square to see the opening of the world’s largest LEGO Store, as the capital’s flagship location expanded its footprint with new experiences. LEGO Store Leicester Square has been closed as the company reimagined the…