London’s flagship LEGO Store swaps Harry Potter sets for socks

Given that it’s Dobby’s birthday, LEGO Store Leicester Square is giving anyone who turns up with a sock 76421 Dobby the House-Elf for free. Harry Potter’s beloved Dobby celebrates his fictional birthday today (fictional characters have fictional birthdays after all),…

Meet the new LEGO Friends in LEGO Stores

The LEGO Group has activities planned over the next two months to introduce the characters who make up the refreshed Friends theme. LEGO Friends is looking a bit different in 2023 – a new cast of characters have replaced the…

World’s biggest LEGO Store hosts grand opening in London today

LEGO fans arrived in London’s Leicester Square to see the opening of the world’s largest LEGO Store, as the capital’s flagship location expanded its footprint with new experiences. LEGO Store Leicester Square has been closed as the company reimagined the…

LEGO Store Leicester Square: 90 years of play exhibition

To celebrate the LEGO Group's 90th anniversary, LEGO Store Leicester Square features a special exhibition that visitors can enjoy when the store reopens on Wednesday, August 10. With this year marking the LEGO Group's 90th anniversary, the company has been…

First look inside the world’s biggest LEGO Store

Leicester Square, London will be home to the largest LEGO Store in the world when the flagship location reopens on Wednesday, August 10 – the same day the LEGO Group celebrates the company's 90th anniversary. Since it opened five years,…

Revamped LEGO Store Leicester Square to open in August

The LEGO Group will reopen London’s LEGO Store Leicester Square this summer with a new look and larger footprint. LEGO Store Leicester Square will reopen on August 10 as the world’s largest LEGO Store, to coincide with the 90th anniversary…