LEGO fans in the UK and Ireland will be able to take part in Easter activities at LEGO Stores beginning March 27. There will be in-store Easter Egg hunts along with a Make-and-Take build with a customisable Easter Egg.
Tag: LEGO Store
LEGO Stores to host free Star Wars droid building event
Children will have an opportunity to test out the new LEGO SMART Brick while building their own Star Wars droids during a workshop at North American LEGO Stores on March 21.
LEGO SMART Play London launch draws in little Star Wars fans
On March 1, the LEGO Store at Leicester Square celebrated the launch of LEGO Star Wars SMART Play sets with an event featuring Stormtroopers. Kids, many in costumes, eagerly tested the new sets, which include 'All-In-One' options with a SMART Brick and others with SMART Minifigures.
How LEGO play tests work – the SMART Brick in action
LEGO Senior Interaction Designer Rina Shumylo explains the concept of playtesting and demonstrates how it works in practice. At Bricktastic Manchester 2026, LEGO Senior Interaction Designer Rina Shumylo took the stage to demonstrate how the LEGO Group thoroughly test all…
Read More How LEGO play tests work – the SMART Brick in action
LEGO NINJAGO Day events coming to LEGO Stores, LEGOLAND Parks
Free activities at UK LEGO Stores throughout August
Free LEGO ONE PIECE Gum Gum Fruit available worldwide
Cardiff’s LEGO Store moving to a larger St David’s storefront
The LEGO Store in Cardiff, Wales is on the move, seeking bigger accommodations after nearly 15 years in business. But regular shoppers needn't be worried; it's staying in St David's Centre while on its quest for more space.
LEGO Formula 1 event coming to Battersea Power Station in London
The LEGO Group and Formula 1 are taking their partnership to Battersea Power Station in London with their "Build the Thrill" event. The event will coincide with the British Grand Prix on July 6, offering fans the opportunity to watch the race while participating in fun LEGO- and F1-themed activities.
The LEGO Group kicks off Christmas at LEGO Store Leicester Square
The LEGO Group kicked off the Christmas shopping season with a special event at their Leicester Square store in London on November 13. Attendees, including celebrities, enjoyed the store's festive makeover featuring Cataclaws, live music, and activities.