LEGO will launch 40976 Prosperity Lion as its first free set of 2027, available with qualifying purchases from 1 January. The 411-piece model depicts a traditional Chinese lion-dance costume, stands over 14cm tall and includes an attachable health or wealth wish scroll. Pricing and availability details remain unconfirmed.
Tag: LEGO Store
Free LEGO Ideas 40889 Build, Paint & Play! set on the way
From October 28, fans can get the new LEGO Ideas set 40889 Build, Paint & Play! for free with purchases over £115 / $130. This 158-piece set features a Classic Space astronaut and builds a scene that depicts model building and painting. The design stems from the winning entry in the Build Your Hobby challenge.
Free Easter activities coming to LEGO Stores
LEGO Stores to host free Star Wars droid building event
Children will have an opportunity to test out the new LEGO SMART Brick while building their own Star Wars droids during a workshop at North American LEGO Stores on March 21.
LEGO SMART Play London launch draws in little Star Wars fans
On March 1, the LEGO Store at Leicester Square celebrated the launch of LEGO Star Wars SMART Play sets with an event featuring Stormtroopers. Kids, many in costumes, eagerly tested the new sets, which include 'All-In-One' options with a SMART Brick and others with SMART Minifigures.
How LEGO play tests work – the SMART Brick in action
LEGO Senior Interaction Designer Rina Shumylo explains the concept of playtesting and demonstrates how it works in practice. At Bricktastic Manchester 2026, LEGO Senior Interaction Designer Rina Shumylo took the stage to demonstrate how the LEGO Group thoroughly test all…
Read More How LEGO play tests work – the SMART Brick in action
LEGO NINJAGO Day events coming to LEGO Stores, LEGOLAND Parks
Free activities at UK LEGO Stores throughout August
Free LEGO ONE PIECE Gum Gum Fruit available worldwide
Cardiff’s LEGO Store moving to a larger St David’s storefront
The LEGO Store in Cardiff, Wales is on the move, seeking bigger accommodations after nearly 15 years in business. But regular shoppers needn't be worried; it's staying in St David's Centre while on its quest for more space.