Sten Schmidt, former Senior Element Coach at the LEGO Group, passed away on July 17, 2025. During his 42-year career, he significantly influenced LEGO Technic by designing the 8865 Test Car and developing the essential Technic beam. His contributions went far beyond Technic and he leaves behind a lasting legacy.
Tag: LEGO
Should the LEGO Group create sets based on K-pop and anime?
The LEGO Group aims to expand its presence in Southeast Asia but faces cultural challenges. While LEGO products are becoming more popular in the region, competition exists from local brands and differing play preferences hinder its popularity. Emphasizing authentic stories from local cultures, taking inspiration from K-pop and anime could allow LEGO sets to better connect with consumers.
New range of LEGO bags from Herschel Supply Company
Herschel Supply Company has introduced a collection of licensed LEGO bags in four patterns, now available to buy. The range includes various sizes, from kids' backpacks to larger totes, featuring vibrant designs inspired by LEGO's classic colours and Botanicals.
Inside LEGO NINJAGO: Kai’s Monstrous Journey with the creatives
LEGO NINJAGO: Kai’s Monstrous Journey features new shorts exploring Kai's dark past, aimed at younger audiences while considering complex themes. Three shorts debut on July 31, supplemented by stories in LEGO Magazine and the LEGO Play app. Creatives behind the projet share their thinking and tease what to expect.
Star in an official LEGO music video at the London Southbank Centre
LEGO Ideas goes on holiday in 21359 Italian Riviera
The next LEGO Ideas set has been revealed: 21359 Italian Riviera. The model takes builders to the picturesque Italian coast, where the resident minifigures are busy about their village catching fish, having gelato and enjoying the warm Italian sun.
Explaining LEGO sketch models with DC 76304 Batman Forever Batmobile
All LEGO sets go through a rigorous design process, but what exactly does that entail? LEGO Designer Mark Stafford reveals the magical — and surprisingly dark — world of LEGO designers' sketch models while speaking about 76304 Batman Forever Batmobile, a set that required a heavy bit of sketching to reach the final product.
Space-themed attractions coming to LEGOLAND California and Florida next year
LEGOLAND California and Florida Resorts are getting new space-themed experiences in 2026. Both parks are adding space lands to their roster next year, including indoor rollercoasters and other intergalactic attractions for guests to explore the world of space through LEGO bricks.
Hamleys puts LEGO bricks on the greatest toys of all time list
Hamleys has announced a list of the 100 greatest toys of all time and LEGO bricks have been named alongside icons such as Barbie, Tamagotchi and Hot Wheels. The famous UK toy retailer, Hamleys, has just released a list of…
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