The LEGO Group declares ‘Everyone is Awesome’ with Pride inspired set

To mark Pride Month, the LEGO Group will launch the special 40516 Everyone is Awesome set, a model that celebrates LGBTQIA+ people.

A new LEGO display set has been announced and will launch on June 1. With a design influenced by the Pride flag, 40516 Everyone is Awesome is a model designed to state the LEGO Group’s support of and recognition for the LGBTQIA+ community.

40516 Everyone is Awesome

Theme: N/A
UK Price: £30.00
USA Price: $34.99
Piece count: 346
Minifigures: 11
Release date: June 1

The set is packed with 11 of the monochrome minifigures that are popular with fans and includes pieces that have been recoloured for the first time.

Vice President of Design Matthew Ashton designed the set himself as the subject matter is so close to his heart. ‘I wanted to create a model that symbolises inclusivity and celebrates everyone, no matter how they identify or who they love. Everyone is unique, and with a little more love, acceptance and understanding in the world, we can all feel more free to be our true AWESOME selves. This model shows that we care, and that we truly believe “Everyone is awesome”!’

Issue 80 of Blocks, the LEGO magazine for fans, will start to arrive with UK subscribers late next week – and inside you’ll find a world exclusive interview with Matthew, as he explains how he came up with the concept and what the set means to him. To get the new edition – and every subsequent issue – ahead of the shops, take out a subscription.

‘I am fortunate to be a part of a proud, supportive and passionate community of colleagues and fans. We share love for creativity and self-expression through LEGO bricks and this set is a way to show my gratitude for all the love and inspiration that is constantly shared,’ Matthew added.

To be sure that it is a welcoming and inclusive workplace, the LEGO Group is working with Workplace Pride, Stonewall and Open for Business.  

The set has been added to the LEGO 2021 checklist.

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