LEGO fans in the UK and Ireland will be able to take part in Easter activities at LEGO Stores beginning March 27. There will be in-store Easter Egg hunts along with a Make-and-Take build with a customisable Easter Egg.
Tag: LEGO
Your outdoor themed LEGO build could become an official set
LEGO Ideas has posted its latest challenge: Rebuilding Outdoor Adventures. Tasking builders with creating a keepsake based on their favourite outdoor memory, the challenge will see the winner's build turned into an official LEGO Ideas gift with purchase set.
LEGO Icons 11378 Douglas DC-3 PAN AM revealed
LEGO Icons is adding a piece of aviation history to its lineup: 11378 Douglas DC-3 PAN AM has been revealed. The 1,903-piece model represents the aircraft that impressed the world by flying from New York to Los Angeles in a mere 18 hours.
Crocs X LEGO collab adds standard Clogs and Jibbitz
LEGO Super Mario minifigures coming in 2027
LEGO Group and Nintendo will launch LEGO Super Mario minifigures in 2027, addressing long-standing fan demand since the introduction of licensed Nintendo sets. The announcement follows the opening of preorders for the next new LEGO Super Mario collectible Mario Kart set. Many of the current Super Mario play sets are retiring, suggesting minifigure scale will be the future.
LEGO Super Mario 72050 Mario Kart – Luigi & Mach 8 revealed
A new 18+ display set has been revealed for LEGO Super Mario: 72050 Mario Kart – Luigi & Mach 8. This 2,234-piece set is scaled with 72037 Mario Kart – Mario & Standard Kart, letting the Mario Bros join each other on display — or hit the track for a race.
The LEGO Group reports massive increase in revenue and profits for 2025
Once again, the LEGO Group has reported increased revenue and profits for 2025, with significant increases as sales grew by 16%. The LEGO Group has increased its revenue by 12% to 83.5 billion DKK (approx. £9.7 billion / $13 billion),…
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LEGO Editions announces new Formula 1 helmet sets
LEGO Editions is entering the fast-paced world of Formula 1 with two new helmet sets: 43014 Scuderia Ferrari HP Charles Leclerc Helmet and 43022 Scuderia Ferrari HP Lewis Hamilton Helmet. Both sets will hit the track on May 1, 2026.
LEGO SMART Play Star Wars demo with the designers
The LEGO Group has introduced SMART Play and the SMART Brick in new Star Wars sets, enhancing play through interactive features like battles and character actions. Key designers demonstrate the technology, which integrates with models to create engaging experiences. Eight new sets have launched, with three including the SMART Brick, enriching play for children who want to explore the Star Wars galaxy.
How LEGO Pirates changed everything when it debuted in 1989
In 1989, LEGO launched the transformative LEGO Pirates theme, with the flagship set 6285 Black Seas Barracuda. It marked a significant shift in the LEGO Group's design philosophy and storytelling, introducing new pieces, expressive minifigures, and a focus on immersive narratives. This innovative concept spurred lasting success and shaped the brand's future.