Free Easter activities coming to LEGO Stores

LEGO fans in the UK and Ireland will be able to take part in Easter activities at LEGO Stores beginning March 27. There will be in-store Easter Egg hunts along with a Make-and-Take build with a customisable Easter Egg.

LEGO Stores to host free Star Wars droid building event

Children will have an opportunity to test out the new LEGO SMART Brick while building their own Star Wars droids during a workshop at North American LEGO Stores on March 21.

Free LEGO Star Wars lightsaber model at UK LEGO Stores

LEGO Stores in the UK will offer a free LEGO Star Wars lightsaber make-and-take build in March, letting fans build their own mini lightsabers to add to their collections.

LEGO NINJAGO Day events coming to LEGO Stores, LEGOLAND Parks

Join LEGO NINJAGO Day celebrations at LEGO Stores and LEGOLAND Parks, complete with activities and giveaways, to commemorate the 15th anniversary of LEGO NINJAGO.

Nike x LEGO Play Arena celebrates new Galaxy Collection in London

LEGO and Nike fans in London could get hands-on with special limited time play experiences during a launch event featuring oversized props and activities. To launch the Nike x LEGO Galaxy Collection, a pop-up experience in central London opened its…

LEGO Games comes to EGX / MCM Comic Con London with Minecraft and more

The LEGO Group showcased new Minecraft sets and offered gameplay experiences at EGX/MCM Comic Con 2025 in London. Design Manager Joe Kyde revealed eight upcoming Minecraft sets launching in January 2026. Attendees participated in building murals and sampled LEGO Batman: Legacy of the Dark Knight, set for release in 2026.

Free activities at UK LEGO Stores throughout August

LEGO Stores all across the United Kingdom and Ireland are hosting free events for children all through August as part of the LEGO Group's Come in and Play initiative. Events and promotions include a LEGO DREAMZzz Make and Take, building challenges and LEGO Passport stamps.

Free LEGO ONE PIECE Gum Gum Fruit available worldwide

A free LEGO ONE PIECE set is available for fans at participating LEGO Stores across the world. Guests will be able to build their very own LEGO ONE PIECE Gum Gum Fruit free and take it home to celebrate the launch of the LEGO ONE PIECE theme.

Star in an official LEGO music video at the London Southbank Centre

The LEGO Group's She Built That campaign is coming to the London Southbank Centre, offering children a chance to star in a She Built That music video, party alongside their favourite dancers and get some all-important free LEGO bricks.

Hamleys puts LEGO bricks on the greatest toys of all time list

Hamleys has announced a list of the 100 greatest toys of all time and LEGO bricks have been named alongside icons such as Barbie, Tamagotchi and Hot Wheels.  The famous UK toy retailer, Hamleys, has just released a list of…