Two free LEGO Pokémon sets when you buy the big ones

LEGO has announced new two Pokémon sets, 40892 Kanto Region Badge Collection and 40911 Mini Pokémon Center. They are free for fans buying the new 72151 Eevee, 72152 Pikachu and Poké Ball, and 72153 Venusaur, Charizard and Blastoise. Customers can earn Insider points to get 40911 and get 40892 free with 72153.

LEGO Pokémon sets revealed for February release

The LEGO Group has unveiled its first five Pokémon sets, featuring detailed models for adults, due for release on 27 February. The sets include Eevee, Pikachu with a Poké Ball, and a combination of Venusaur, Charizard, and Blastoise. Fans can also receive two free bonus sets. The theme is starting with an 18+, display model focus.

Free LEGO Harry Potter sets when you buy 76457 Hogsmeade Village

Three new LEGO Harry Potter products will launch with the 76457 Hogsmeade Village – Collectors' Edition on September 1, 2025. Promotions for LEGO Insiders include free sets and events during the 'Back to Hogwarts Day' from September 1-7, 2025, giving fans and collectors lots of reasons to do some Wizarding shop that week.

Visit the new LEGO Insiders Clubhouse at LEGOLAND Windsor Resort

LEGOLAND Windsor Resort is home to the first ever LEGO Insiders Clubhouse, a place for LEGO Insiders members to take part in imaginative challenges for a chance to visit the secret vault at the heart of the Clubhouse and unlock some LEGO building secrets...

Free LEGO 40766 Tribute to Jane Austen’s Books and double Insiders points

Fans of Jane Austen's classic novels can now get their hands on a LEGO minifigure version of the famous author thanks to LEGO 40766 Tribute to Jane Austen's Books. The set is free with qualifying orders alongside LEGO.com.

The LEGO Group launches Insiders Club for children

The LEGO Group continues to rebrand and reorganise the company’s online experiences, with the latest being Insiders Club for children. LEGO Insiders Club is the new membership program for children. Young fans can sign up and login to an area…

Awesome LEGO bags for the discerning adult fan

On the move and still in that building groove? Here’s a look at the LEGO Group’s line of backpacks, bags, and totes so that you can show your love of the brick wherever you go. The LEGO Group has a…

Win £7,000 or $9,000 in the LEGO Insiders Treasure Hunt 

The new LEGO Insiders scheme is giving away millions of points as part of a promotion that will encourage players to interact with the new brand.  LEGO Insiders is the new branding for LEGO VIP, with new ways to collect…

LEGO VIP becomes LEGO Insiders

LEGO VIP, the brand for the company’s reward scheme that launched in 2009, is being retired in favour of LEGO Insiders. This is predominantly a new name for the same scheme, but there are a few changes to how user…