Why is the LEGO Group located in Billund, Denmark?

The LEGO Group's home has been in the quiet town of Billund for nearly 100 years. Located in the hinterlands of Denmark, Billund wasn't exactly a hotspot of innovation back when Ole Kirk Kristiansen founded his company. So why did the LEGO Group plant itself there?

Inside the 2026 LEGO House exclusive set, 40507 I Love Billund

Hear from LEGO Model Designer Maria Anna Jędryszek about how she and the design team went about creating the 2026 LEGO House exclusive set: 40507 I Heart Billund.

LEGO House 2026 exclusive set is 40507 I Love Billund

LEGO House is launching 40507 I Love Billund, the 2026 exclusive set. It celebrates the LEGO hometown, with landmarks like LEGO House, LEGO Campus, Ole Kirk's house and LEGOLAND Billund. Available from March 1, the set features 1,404 pieces and will be released alongside exclusive items such as a LEGO House passport cover. Designer signing sessions are scheduled for March.

Blocks magazine is now in LEGO House – make your own cover

Blocks is excited to join LEGO House's Character Creator experience, enabling fans to create personalised magazine covers. Attendees can build original minifigures and put them on the cover of Blocks, the monthly LEGO magazine, only at LEGO House.

LEGO magazine Issue 136 features 42221 NASA Artemis Space Launch System

The latest issue of the premium LEGO magazine, Blocks Issue 136, features a cover interview with Technic Model Designer Olav Krøjgaard and explores the LEGO Technic 42221 NASA Artemis Rocket. It offers insights, fan creations, bite-sized builds, and exclusive subscription perks, making it essential for LEGO enthusiasts interested in space and design.

Blocks Book of Retro LEGO Sets is back and available to order!

The Blocks Book of Retro LEGO Sets is back in stock after high demand, featuring nostalgia from classic LEGO themes Space, Castle, and Pirates. This 132-page magazine includes interviews with legendary designers, spotlights on classic models and building instructions.

Holiday fun arrives in a very festive Christmas LEGO magazine

Issue 133 of Blocks magazine is dedicated to the 2025 LEGO holiday sets, featuring exclusive interviews and reviews to giode you through the models. There's plenty of other content too, including a broaded career interview with Model Designer Chi Wing Lee and a look at an incredible samurai era Japan layout.

20 years of LEGO City in Issue 132 of the LEGO magazine for fans

It has been 20 years since LEGO City reinvigorated the construction toy shelves and proved that the LEGO Group knew how to design proper toys again. In the monthly LEGO magazine, find out how that happened. Blocks, the monthly LEGO…

The LEGO Group brings LEGOLAND Discovery Centres into the company

The LEGO Group is set to acquire all LEGOLAND Discovery Centres worldwide from Merlin Entertainments, who had owned and operated the attractions since their inception in 2007. This acquisition will bring LEGOLAND Discovery Centres under direct control of the LEGO Group, while LEGOLAND Resorts will remain with Merlin Entertainments. Both companies are owned by the Kirk Kristiansen family.