Go behind the design of the new LEGO House exclusive set, 40507 I Love Billund, and learn about how Model Designer Maria Anna Jędryszek brought the LEGO Group’s hometown to life in the brick.
LEGO House has its new exclusive set for 2026: 40507 I Heart Billund, a tribute to the LEGO Group’s hometown. The destination launches a new exclusive set every year so visitors to the Home of the Brick can take an appropriate souvenir back with them. This year, the set is all about Billund, the little Danish town the LEGO Group has called home for almost 100 years.
It uses 1,404 pieces and will be available from March 1.
The LEGO Group’s founder, Ole Kirk Kristiansen, arrived in Billund in 1916, back when the town was little more than a humble collection of farms. As the LEGO Group grew, so did Billund, giving the small-but-mighty town the landmarks depicted in 40507 I Love Billund.
“How do we capture the spirit of a place like Billund?” says Model Designer Maria Anna Jędryszek. “That was kind of the brief [LEGO House Master Builder] Stuart Harris got. He was inspired by a lot of postcards and the skylines that we’ve been doing with LEGO Architecture, capturing the essence of those cities.
“We thought, ‘okay, how can we use that as the idea and translate that into a bigger scale, even though Billund is much smaller than Paris?’ He started sketching lots of different ideas with different scales, different sizes, different buildings. But the idea he had was to make a big postcard of Billund.”
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A postcard of Billund would naturally have to include the town’s biggest LEGO-themed sights, chiefly LEGOLAND Billund, LEGO House, Ole Kirk’s House and LEGO Campus. But squeezing everything together within the set’s footprint while keeping them at reasonable scales proved a challenge.
“We tried to kind of pack the essentials,” Maria says, pointing towards the lefthand corner featuring LEGOLAND Billund. “Of course we have the LEGOLAND gate and the soldier parade. Plus the tiniest LEGOLAND train.”
On the other end of the set sits LEGO Campus, famous for its giant minifigure statue, which obviously had to be included in a replica. And the scale forced Maria to get creative with how to do it.
“I’m so happy we could include it as a baby minifigure,” she says. “It’s actually the first baby minifigure with pants. It’s a really nice special decoration for you to get in the set.”
In the centre of everything (or at least by default—the set’s layout is modular) sits LEGO House, the place where the set will be on sale. Sitting right in the middle, the miniature LEGO House was a crucial part of determining the scale of the overall set. Or more accurately, how not to set the scale of the rest of the builds.
“If we wanted to make everything in scale with LEGO House,” explains Maria, “Ole Kirk’s house would probably be a 2×2 brick. But that’s not really an interesting build. So we tried to kind of balance the different scales to make it forgiving, but also an interesting build.”
In the spirit of making it an engaging build and worthy souvenir for LEGO House, Maria had to leave out some other notable Billund landmarks.
“There’s weirdly a lot of pizza places,” she laughs. “I thought that it would be fun to add these little things that aren’t necessarily connected to the LEGO Group, but when you visit Billund, that you see as part of the town. But there wasn’t really space and it’s not really relevant to everyone that comes here.”
The result is a set that feels like it captures the spirit of the LEGO Group’s many corners of Billund, something that is sure to be a great way for LEGO fans who make the trip to remember their time there.
That’s not all though – learn more about the LEGO Group’s history in Billund and the story of LEGOLAND Billund here. For the ultimate indepth exploration of 40507 I Heart Billund, get Blocks, the monthly LEGO magazine, Issue 137 when it launches on February 27. Blocks is part of LEGO House – you can make your own magazine cover in Character Creator.
And if you want to find out when new LEGO sets are announced, sign up to our free newsletter. Of course, if you really want to upgrade your LEGO hobby for the true insider experience, take out a subscription to Blocks, the monthly LEGO magazine for fans.