Blog

How LEGO play tests work – the SMART Brick in action

LEGO Senior Interaction Designer Rina Shumylo explains the concept of playtesting and demonstrates how it works in practice. At Bricktastic Manchester 2026, LEGO Senior Interaction Designer Rina Shumylo took the stage to demonstrate how the LEGO Group thoroughly test all…

The LEGO Group joins Goodwoof’s Barkitecture event

The LEGO Group is participating in this year's Goodwoof Barkitecture event, submitting its 'U-Woof-O' kennel design as part of the 'Dogs in Space' theme. Following the event, the kennel will be auctioned off in support of Battersea Dogs & Cats charity.

LEGO Group continues grant funding for Virginia nonprofits

Ahead of its new factory and regional distribution centre opening in Virginia, USA, in 2027, the LEGO Group has announced its continued support of six nonprofits in the Richmond area, plus new support for two more organisations.

BRIT Awards get LEGO brick version in Manchester

The BRIT Awards are getting a LEGO brick twist at LEGOLAND Discovery Centre Manchester. Master Model Builder Jacob McPeake created minifigure versions of the nominees and a model of this year's trophy to celebrate the award show coming to Manchester for the first time.

Why is the LEGO Group located in Billund, Denmark?

The LEGO Group's home has been in the quiet town of Billund for nearly 100 years. Located in the hinterlands of Denmark, Billund wasn't exactly a hotspot of innovation back when Ole Kirk Kristiansen founded his company. So why did the LEGO Group plant itself there?

Why did LEGOLAND Billund open?

LEGOLAND Billund was the first-ever LEGOLAND Park, opened in 1968, just ten years after the LEGO brick as we know it was patented. And the story behind the park goes deeper than just wanting a theme park — it in fact wasn't originally intended to be a theme park at all...

LEGO House 2026 exclusive set is 40507 I Love Billund

LEGO House is launching 40507 I Love Billund, the 2026 exclusive set. It celebrates the LEGO hometown, with landmarks like LEGO House, LEGO Campus, Ole Kirk's house and LEGOLAND Billund. Available from March 1, the set features 1,404 pieces and will be released alongside exclusive items such as a LEGO House passport cover. Designer signing sessions are scheduled for March.

Inside the 2026 LEGO House exclusive set, 40507 I Love Billund

Hear from LEGO Model Designer Maria Anna Jędryszek about how she and the design team went about creating the 2026 LEGO House exclusive set: 40507 I Heart Billund.

Free LEGO Star Wars lightsaber model at UK LEGO Stores

LEGO Stores in the UK will offer a free LEGO Star Wars lightsaber make-and-take build in March, letting fans build their own mini lightsabers to add to their collections.

Systemvej – how the original LEGO factory shaped Billund

Secret Life of LEGO Bricks author Daniel Konstanski shares the untold tale of the original LEGO factory and how it came to shape the town of Billund. The story of the LEGO Group’s rise from a small woodworking shop to…