The LEGO Group and The Pokémon Company International have partnered to introduce LEGO Pokémon sets in 2026, merging LEGO's play system with the Pokémon universe. Executives express excitement about the collaboration's potential to engage fans, showcasing shared values of creativity and fun, and promising unique experiences for both LEGO and Pokémon enthusiasts.
Author: Graham
Graham is Blocks magazine’s Editor and author of LEGO Heroes: Lego Builders Changing the World – One Brick at a Time. A LEGO expert who can’t remember life without the brick, Graham loves using that knowledge to bring Blocks to the shelf every single month.
Sales of LEGO sets almost double over five years
In 2024, the LEGO Group achieved record sales and revenue, nearly doubling figures from 2019, with a 93% consumer sales increase against an 11% industry growth. CEO Niels B Christiansen highlighted investments in sustainability and strategic partnerships. Pre-tax profit grew slower than revenue due to these strategic expansions and initiatives.
LEGO Super Mario 72037 Mario Kart – Mario & Standard Kart announced
The LEGO Group is releasing the detailed Super Mario 72037 Mario Kart set for adults on May 15, featuring 1,972 pieces and retailing for £139.99 / $169.99 / €169.99. The set includes a posable Mario figure, his kart, and a display stand. Bespoke elements enhance the design to capture the classic character.
Six LEGO Bluey sets are coming in June
The LEGO Group and BBC Studios have partnered to launch six LEGO Bluey sets, set to debut on June 1. These sets celebrate the popular animated series, featuring characters and scenes from Bluey's adventures. Designed for young builders, they aim to foster creativity and family interaction through play.
LEGO Ideas 21356 River Steamboat final design revealed
The LEGO Ideas 21356 River Steamboat, inspired by fan Aaron Hall, is the largest LEGO Ideas set with 4,060 pieces. Launching on April 7, it features removable layers, diverse interiors, and functional components like a working paddle. A purchase during launch week includes a bonus freebie: the Ameilia Ticket Booth.
LEGO House 40506 A Fabuland Tribute revealed as 2025 exclusive
The new exclusive set available only at LEGO House in Billund, Denmark is 40506 A Fabuland Tribute. The 1,026 piece model will be available at the on-site LEGO Store from March 1. 40506 A Fabuland Tribute celebrates the storytelling that…
Read More LEGO House 40506 A Fabuland Tribute revealed as 2025 exclusive
First look at Brick Like This, the new LEGO board game
Brick Like This! is a new party-style board game by the LEGO Group and Asmodee, unveiled at the UK Toy Fair. Up to eight players compete in teams to build LEGO models based on shape cards, with added challenges for complexity. The game is set to launch later in 2025.
The LEGO Group takes a bigger slice of the UK toy market
In 2024, the UK toy market saw a 3.7% decline in sales to £3.4 billion, although LEGO Group's sales grew in Building Sets with themes like Icons and Botanicals.
A message from Blocks magazine to our readers – 2024
Blocks, the monthly LEGO magazine, celebrates a successful 2024 and its 10th anniversary, reflecting on the growth of LEGO content and its commitment to in-depth, long-form articles for dedicated fans. Editor Graham E. Hancock thanks the team and subscribers, highlights new features, and teases exciting plans for 2025.
LEGO Icons 10355 Blacktron Renegade brings a Space faction back
LEGO is reintroducing a retro faction in 2025 with the release of set 10355 Blacktron Renegade on January 1, featuring 1,151 pieces for £89.99 / €99.99. This set pays homage to the classic 6954 model and includes two vehicle builds, three minifigures, and a droid, rekindling nostalgia for fans.