Win one of five copies of The LEGO Story – free entry competition

Blocks, the monthly LEGO magazine, has teamed up with HarperCollins to give away FIVE copies of The LEGO Story: How a Little Toy Sparked the World’s Imagination – the authorised biography of Kjeld Kirk Kristiansen and history of the LEGO Group.

In case you haven’t read our review, The LEGO Story: How a Little Toy Sparked the World’s Imagination is absolutely essential reading for LEGO fans. Jen Andersen has penned an accessible, fascinating page-turner, which you can read an exclusive excerpt from in Issue 98 of Blocks, the monthly LEGO magazine.

It will launch in the UK on December 8 and is available to pre-order at Amazon now – but we’re giving away five copies of The LEGO Story to five lucky winners. Just answer the question below, and if you get it right, you’ll be entered into our draw to win a copy of the book. This contest is only open to entrants with a UK address.

You just need to answer a simple question to be in with a chance. Who founded the company that became the LEGO Group?
a) Ole Kirk Kristiansen
b) Godtfred Kirk Christiansen
c) Kjeld Kirk Kristiansen


To be in with a chance, submit your entry before 11.59 pm UK time on December 16, 2022.

By entering the competition, you are also subscribing to the Blocks magazine email newsletter. You can unsubscribe at any time. Full terms and conditions here.

To get in-depth LEGO material every month, subscribe to Blocks, the LEGO magazine for fans – and get issues at a discount and earlier than the shops – order a 12-month or 24-month subscription. Direct debit payment options are available, too; to find out more, get in touch via

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