For a second year running, the Global RepTrak100 survey has ranked the LEGO Group as the ‘most reputable company’.
Each year, RepTrak gathers data from more than 243,000 survey responses across 14 major economies to rank the world’s 100 most reputable companies. Aspects of each company surveyed include workplace fairness, leadership and branding. In 2024, the LEGO Group topped the listing for the second year running.
“I am very proud the LEGO Group has been named the World’s Most Reputable Company again in 2024,” says LEGO Group Chief Executive Officer Niels B. Christiansen. “This is testament to the dedication of our colleagues who all play a part in building a sustainable future and a better world for our children to inherit. Together, we’re working to create positive, lasting impact and inspiring the builders of tomorrow.”
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The top five companies also includes Mercedes-Benz Group, Rolex, Sony and Canon. As well as being the second year in the top spot, 2024 marks the eighth consecutive year that the Danish company has been in the top three.
The Global RepTrak® report developed by the RepTrak Company™ ranks the 100 Most Reputable Companies. The report is the world’s most comprehensive reputation study, compiled for the past 13 years using RepTrak’s in-depth analysis. RepTrak gathers data from more than 230,000 ratings surrounding perception on a