Toy Fair season kicks off with the UK’s London event and the LEGO Group is showcasing products to attendees at the event.
London Toy Fair 2026 is underway at the Olympia convention centre, where the LEGO Group has one of the event’s largest booths to showcase upcoming products. Media and buyers have been shown a selection of summer 2026 sets in private previews, while a smaller range of current products are on display in an open area of the LEGO booth.
The most exciting of the bunch is LEGO Editions 43020 FIFA World Cup Official Trophy, as that set isn’t available until March 1 – though it is available to preorder at LEGO.com.
Some of the most interesting sets that kicked off 2026 are also on display:
76470 Enchanted Flying Ford Anglia
43286 The Aristocats Adorable Marie
75452 BB-8
76466 Philosopher’s Stone – Collectors’ Edition
42688 Horse Stable and Riding Academy
10470 3 in 1 Modern Family House with Figures
60482 Fire Engine
77256 Time Machine from Back to the Future
Two LEGO sets have been named Hero Toys by the British Toy and Hobby Association – Minecraft 21589 Mini Biomes and Botanicals 11501 Tulip Bouquet. The company also has reason to celebrate as the ‘building toys’ category massively outpaced growth in the overall UK toy market.
Asmodee exhibited the next LEGO board game that will be released this summer – LEGO NINJAGO Destony’s Bounty Adventures. It’s a cooperative family game and includes an exclusive Nya minifigure.
At last year’s event, City 60462 Helicopter, Fire Truck & Submarine Remix, Super Mario 72034 Baby Mario vs. Baby Luigi and Botanicals 10342 Pretty Pink Flower Bouquet were named Hero Toys.
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