Free Easter activities coming to LEGO Stores

LEGO fans in the UK and Ireland will be able to take part in Easter activities at LEGO Stores beginning March 27. There will be in-store Easter Egg hunts along with a Make-and-Take build with a customisable Easter Egg.

LEGO Stores to host free Star Wars droid building event

Children will have an opportunity to test out the new LEGO SMART Brick while building their own Star Wars droids during a workshop at North American LEGO Stores on March 21.

The LEGO Group exhibits at London Toy Fair 2026

The London Toy Fair 2026 is showcasing the LEGO Group's latest offerings at the Olympia convention centre, featuring the highly anticipated LEGO Editions 43020 FIFA World Cup Official Trophy, available for preorder. Among other highlighted sets are The Fox, Chicken Farm, and several themed collectibles. Two sets were named Hero Toys for 2026.

London Toy Far 2026 names two LEGO sets as Hero Toys

The LEGO Group has taken two of the coveted Hero Toys slots at London Toy Fair for 21589 Mini Biomes and 11501 Tulip Bouquet. London Toy Fair is underway at the Olympia and the LEGO Group are exhibiting at the…

LEGO NINJAGO Day events coming to LEGO Stores, LEGOLAND Parks

Join LEGO NINJAGO Day celebrations at LEGO Stores and LEGOLAND Parks, complete with activities and giveaways, to commemorate the 15th anniversary of LEGO NINJAGO.

Nike x LEGO Play Arena celebrates new Galaxy Collection in London

LEGO and Nike fans in London could get hands-on with special limited time play experiences during a launch event featuring oversized props and activities. To launch the Nike x LEGO Galaxy Collection, a pop-up experience in central London opened its…

LEGO Games comes to EGX / MCM Comic Con London with Minecraft and more

The LEGO Group showcased new Minecraft sets and offered gameplay experiences at EGX/MCM Comic Con 2025 in London. Design Manager Joe Kyde revealed eight upcoming Minecraft sets launching in January 2026. Attendees participated in building murals and sampled LEGO Batman: Legacy of the Dark Knight, set for release in 2026.

Story Street brings LEGO play and more to children in London

The LEGO Group and Discover's Children's Forum have taken over a disused street in Stratford, East London, rebranding it as "Story Street." The LEGO-brick-infused street is open all through August and is filled with family-friendly activities for children to take part in during the summer holidays.

Free activities at UK LEGO Stores throughout August

LEGO Stores all across the United Kingdom and Ireland are hosting free events for children all through August as part of the LEGO Group's Come in and Play initiative. Events and promotions include a LEGO DREAMZzz Make and Take, building challenges and LEGO Passport stamps.

Free LEGO ONE PIECE Gum Gum Fruit available worldwide

A free LEGO ONE PIECE set is available for fans at participating LEGO Stores across the world. Guests will be able to build their very own LEGO ONE PIECE Gum Gum Fruit free and take it home to celebrate the launch of the LEGO ONE PIECE theme.