In 1989, LEGO launched the transformative LEGO Pirates theme, with the flagship set 6285 Black Seas Barracuda. It marked a significant shift in the LEGO Group's design philosophy and storytelling, introducing new pieces, expressive minifigures, and a focus on immersive narratives. This innovative concept spurred lasting success and shaped the brand's future.
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A discussion about the LEGO SMART Brick – is it the future?
Graham E. Hancock and Daniel Konstanski explore LEGO SMART Brick, a new innovative system featuring the technology-infused SMART Brick that enhances physical play without screens. Unlike previous LEGO digital integrations, it aims to engage children more deeply while maintaining tactile creativity. Does it limit creativity? Will it succeed in the long term? The experts talk about the pros and cons, the risks and opportunies that SMART Play presents.
LEGO Games comes to EGX / MCM Comic Con London with Minecraft and more
The LEGO Group showcased new Minecraft sets and offered gameplay experiences at EGX/MCM Comic Con 2025 in London. Design Manager Joe Kyde revealed eight upcoming Minecraft sets launching in January 2026. Attendees participated in building murals and sampled LEGO Batman: Legacy of the Dark Knight, set for release in 2026.
Design Manager Joe Kyde talks LEGO Minecraft at EGX London
At EGX, LEGO Minecraft Design Manager Joe Kyde unveils eight new LEGO Minecraft sets launching on January 1, 2026. Each set features unique elements, including a fox, new biomes, and various mobs. Joe, a decade-long veteran of LEGO Minecraft, shares insights on his design inspiration drawn from daily gameplay.
10 years of LEGO Fan Media Days: The early years
LEGO Fan Media Days will celebrate its 10th edition in Billund, Denmark, bringing together journalists and influencers for three days of product reveals and insider access to the LEGO Group. Blocks magazine, covering the evolution of the event since 2016, highlights key moments and shares stories from through the years.
What happens at LEGO Fan Media Days?
Professional LEGO designers play Brick Like This!
Professional LEGO designers like Mike Psiaki and Crystal Fontan test their building skills in a gamer of Brick Like This!, the LEGO party game. With a focus on communication and teamwork, players must instruct and build successfully with tricky twists. Blocks is giving away three game copies to newsletter subscribers, so you can try out the fast and fun game for yourself.
How to move LEGO Star Wars Ultimate Collector Series 75419 Death Star safely
The LEGO Star Wars Ultimate Collector Series 75419 Death Star, featuring 9,023 pieces and priced at £899.99 / $999.99, is set for release on October 1. Design Manager César Soares provides a video guide on safely lifting the model from its base to prevent it from ending up as a pile of pieces.
Tom Holland stars in the LEGO Group’s new brand video, Never Stop Playing
Spider-Man star Tom Holland leads a new brand video from the LEGO Group titled Never Stop Playing. Tom Holland, the actor known best for Spider-Man but whose credits also include Uncharted and The Impossible, is the lead character in a…
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Unboxing and playing with LEGO Galidor 8316 Kek Powerizer
The Secret Life of LEGO Bricks author Daniel Konstanski is unboxing and playing with a brand new 8316 Kek Powerizer from the much ridiculed 2002 Galidor theme – is this the most ambitious LEGO set ever or just the weirdest…
Read More Unboxing and playing with LEGO Galidor 8316 Kek Powerizer