The LEGO Group has been ranked the world’s most reputable company for the fourth year in a row, showing the continued confidence that consumers have in the brand.
The LEGO Group’s place atop the list of the world’s most reputable companies is a familiar one — the company has held the distinction for the last four years.
RepTrak’s annual ranking of the world’s most reputable companies was recently revealed, and the 2026 Global RepTrak 100 has some surprising results alongside expected stalwarts. The list takes into account elements such as products and services, innovation, workplace, conduct, citizenship, leadership and performance. It is based on 230,000 individual ratings, considered the top benchmark of corporate reputation.
The LEGO Group is once again at the top of the list thanks to the company’s strong performance in all those areas. In recent years, the LEGO Group has made strong strides towards reshaping the company to become more sustainable and environmentally friendly, all while holding true to its core, family values. In addition to being number one the last four years, the company has been in the top three for the last ten.
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“This recognition goes out to our 34,000 colleagues around the world and makes me incredibly proud,” said LEGO CEO Niels B. Christiansen. “It’s a true result of everyone working as One LEGO Team, pulling in the same direction every single day.
“The dedication, creativity and care of every one of our colleagues continue to build trust in the LEGO brand, delighting tens of millions of fans with fantastic LEGO play experiences — and helping us inspire and develop the builders of tomorrow.”
Beyond the LEGO Group, some other notes for this year’s ranking are that Adidas moved up to second place, while Disney fell out of the rankings entirely — a sharp fall from its second-place spot in 2020.
The LEGO Group’s consistent performance and strong reputation are certainly admirable, and Blocks will continue to cover all the latest happenings in Billund and beyond, including environmentally focused design in Virginia and sustainability efforts across the globe. And, of course, everything you need to know about LEGO sets, too.
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