The LEGO Group has launched the Built for Tomorrow campaign to share its progress towards sustainability goals. The campaign features a classic LEGO knight minifigure learning about the company's new sustainable practices, including renewable energy sources and materials as well as LEGO brick recycling programmes.
Tag: sustainability
New planet conscious guidelines for LEGO designers
The LEGO Group and WWF Denmark have created a set of new guidelines available to all LEGO designers to help them create LEGO products with environmentally conscious play experiences in mind. These Planet Promise Guidelines will first be applied to original LEGO themes, though are provided company-wide.
The LEGO Group meets zero waste targets for third straight year
The LEGO Group is celebrating a milestone on its journey towards a greener and more sustainable future: sending less than 1% of its factory waste to landfills for the last three years. This zero waste initiative is one of many sustainability targets the company continues to meet.
The LEGO Group highlights e-methanol as a big step on the sustainability journey
The journey to a more sustainable future is far from easy, but one the LEGO Group is committed to undertaking. Chief Operating Officer Carsten Rasmussen shared an op-ed discussing the importance of collaboration and innovative thinking on the road to a greener future.
Pre-loved LEGO brick takeover at Selfridges this July
Selfridges department store on London’s Oxford Street will host the Toy Project's LEGO brick takeover this July. Visitors to Selfridges will be able to buy and donate used LEGO sets this July. There may be retired and rare LEGO sets…
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