Why did LEGOLAND Billund open?

LEGOLAND Billund was the first-ever LEGOLAND Park, opened in 1968, just ten years after the LEGO brick as we know it was patented. And the story behind the park goes deeper than just wanting a theme park — it in fact wasn't originally intended to be a theme park at all...

Why is the LEGO Group located in Billund, Denmark?

The LEGO Group's home has been in the quiet town of Billund for nearly 100 years. Located in the hinterlands of Denmark, Billund wasn't exactly a hotspot of innovation back when Ole Kirk Kristiansen founded his company. So why did the LEGO Group plant itself there?

Blocks speaks to the women building LEGO for International Women’s Day 2021

International Women’s Day is marked each year on March 8, as an occasion to celebrate women's achievement and take action for equality. Ahead of this year’s date, Blocks magazine is spotlighting five of the women with inspirational careers at the…