LEGO fans in the UK and Ireland will be able to take part in Easter activities at LEGO Stores beginning March 27. There will be in-store Easter Egg hunts along with a Make-and-Take build with a customisable Easter Egg.
Tag: London event
Unveiling LEGO SMART Play and the SMART Brick in London
The LEGO Group launched LEGO SMART Play in London, showcasing the innovative SMART Brick designed to enhance children's play by integrating technology, such as sound and light. LEGO Senior Vice President Core Business Lena Dixen, LEGO Senior Vice President New Business Federico Begher and The Walt Disney Company Senior Vice President EMEA Claire Terry explained the concept behind the SMART Brick and how it forms the basis of a new LEGO system. The initial products are Star Wars themed and aim to provide engaging play experiences with sturdy models.
Nike x LEGO Play Arena celebrates new Galaxy Collection in London
LEGO and Nike fans in London could get hands-on with special limited time play experiences during a launch event featuring oversized props and activities. To launch the Nike x LEGO Galaxy Collection, a pop-up experience in central London opened its…
Read More Nike x LEGO Play Arena celebrates new Galaxy Collection in London
LEGO Games comes to EGX / MCM Comic Con London with Minecraft and more
The LEGO Group showcased new Minecraft sets and offered gameplay experiences at EGX/MCM Comic Con 2025 in London. Design Manager Joe Kyde revealed eight upcoming Minecraft sets launching in January 2026. Attendees participated in building murals and sampled LEGO Batman: Legacy of the Dark Knight, set for release in 2026.
