The LEGO Group launched LEGO SMART Play in London, showcasing the innovative SMART Brick designed to enhance children's play by integrating technology, such as sound and light. LEGO Senior Vice President Core Business Lena Dixen, LEGO Senior Vice President New Business Federico Begher and The Walt Disney Company Senior Vice President EMEA Claire Terry explained the concept behind the SMART Brick and how it forms the basis of a new LEGO system. The initial products are Star Wars themed and aim to provide engaging play experiences with sturdy models.
Tag: LEGO Star Wars
LEGO SMART Play Star Wars transforms Las Vegas Sphere into Death Star
The Exosphere in Las Vegas showcased a spectacular life-sized LEGO Death Star, celebrating the launch of LEGO SMART Play, a tech-enhanced play experience. Attendees could pilot a SMART Play X-wing in a trench run simulation. This event was held to highlight the collaboration between the LEGO Group and Disney, promoting LEGO Star Wars SMART Play products.
Blocks Editor appears on 5 News to discuss LEGO SMART Play
LEGO SMART Play introduces innovative SMART Bricks, enhancing user engagement with sound and interactive features while preserving traditional building elements. LEGO magazine Editor Graham E. Hancock discusses their potential impact on playtime in an interview on Channel 5 News, emphasising the continuation of classic LEGO sets alongside these advancements.
Is LEGO SMART Play going to revolutionise the brick?
LEGO Smart Play introduces interactive elements through a core brick paired with tags and minifigures, featured in new Star Wars sets. This innovation aims to engage children in imaginative play without screens. While initial models may not satisfy all adult collectors, they signal a promising future for LEGO's interactive offerings.
LEGO Star Wars SMART Play Millennium Falcon, Mos Eisley, more teased
Three more LEGO Star Wars SMART Play sets were teased at the LEGO Group's CES presentation in Las Vegas: a Millennium Falcon, Mos Eisley Cantina and Landspeeder. Glimpses of these sets were shared in a promotional video and demonstrations of SMART Bricks in action.
See the three tech-powered LEGO Star Wars SMART Play sets
LEGO SMART Play has been revealed, promising to fuse physical and digital play together. And there's no better partner to launch SMART Play with than LEGO Star Wars. Three new tech-infused sets will be launching on March 1.
LEGO SMART Play debuts with tech-infused LEGO Star Wars sets
LEGO SMART Play is on the way, announced by the LEGO Group to be a seamless play experience that blends the physical and digital — all without the need for a screen.
Designers talk new January 2026 sets in Iron Man LEGO magazine
Issue 135 of the monthly LEGO magazine features insights into the new 76344 Iron Man Mark 3 Collectors’ Edition, interviews with designers from Minecraft and City, and exclusive build instructions. The issue also reveals the BrickLink Designer Program set that could have been! It is the essential magazine for LEGO fans.
LEGO Star Wars’ winter 2026 wave has a surprising standout set
LEGO Star Wars' 2026 winter wave is jampacked with 8 new sets, including 75441 Venator-Class Attack Cruiser and 75437 Cobb Vanth's Speeder. But with all these eye-catching sets, the wave's standout is a sleeper hit: 75426 The Mandalorian and Grogu's Speeder Bike.
LEGO Star Wars 75452 BB-8 Astromech Droid rolling into action
Everyone's favorite spherical astromech droid is making his return to the brick in 2026 in 75452 BB-8 Astromech Droid. This new BB-8 statue set can roll thanks to a hidden tire and comes with other hidden features alongside a minifigure-scale BB-8 figure and display plaque.