Meet the new LEGO Friends in LEGO Stores

The LEGO Group has activities planned over the next two months to introduce the characters who make up the refreshed Friends theme. LEGO Friends is looking a bit different in 2023 – a new cast of characters have replaced the…

The LEGO Group is ready for 2023 as it’s named the UK’s biggest toy manufacturer

For the eighth year running, the LEGO Group was the UK’s number one toy manufacturer in 2022. The company attended UK Toy Fair to look ahead to 2023 and take orders from retailers. NPD data confirms that the LEGO Group…

What’s coming from the LEGO Group in 2023?

It’s a new year and a new start, which means it’s time to catalogue the LEGO collection after those holiday additions and redecorate displays for a fresh look. Already there have been plenty of LEGO news and the spring waves…

Blocks magazine Issue 98 features Kjeld Kirk Kristiansen and LEGO Avatar

It’s time for Blocks, the monthly LEGO magazine, to wrap up 2022 and the LEGO Group’s 90th anniversary year with a bang – Kjeld Kirk Kristiansen discusses his innovations in the 1980s, LEGO Avatar gets a deep dive and LEGO…

Diversifying LEGO minifigures – from guide dogs to hearing aids

LEGO minifigures have always been a way for people to see themselves in the world of the brick; they can be tiny representations starring in roleplay adventures or serve as avatars for fans. With so many parts to choose from,…

How did the LEGO Friends creators join the LEGO Group?

Blocks magazine is celebrating 10 years of LEGO Friends by speaking to the design professionals behind the theme – find out how they started their careers at the LEGO Group. In Issue 88 of Blocks, the LEGO magazine for fans,…

Enjoy a LEGO magazine celebration of Friends in Blocks 88

LEGO Friends is celebrating the theme’s 10th anniversary this year and Blocks has a LEGO magazine to mark the occasion that you won’t want to miss. It was 10 years ago that LEGO Friends launched as a new theme for…

The best details in the LEGO Friends 2022 sets

With 2022 upon us, there's a whole new wave of LEGO sets for fans to enjoy. LEGO Friends is back, with more adventures for the residents of Heartlake City as the theme celebrates its 10th anniversary. The line-up of new…

The best LEGO Friends mini-dolls – from magicians to skiers

Blocks picks out the very best mini-dolls from the LEGO Friends theme, which is celebrating its 10th anniversary. With the introduction of LEGO Friends came a brand new style of LEGO figure – the mini-doll. While the mini-doll was met…

Can LEGO mini-dolls and minifigures coexist? 

LEGO Friends, and the mini-dolls that were introduced with it, is celebrating its 10th anniversary this year. Now the characters have been around for 10 years, can they peacefully coexist with minifigures? This year marks the 10 year anniversary of…