Rasmus Duun has been appointed the new Head of LEGO House, as Kathrine Kirk Muff becomes Head of LEGO Location-Based Experiences.
The LEGO Group has appointed Rasmus Duun, a veteran of the company, as the new Head of LEGO House. It’s a role with significant responsibility, as the destination is the LEGO brand lighthouse, created to offer the pinnacle experience.
LEGO House is the LEGO Group’s flagship experience in the company’s hometown of Billund, Denmark, topping even the original LEGOLAND. First opened in 2017, LEGO House provides a diverse range of experiences for fans young and old, from building activities to exhibitions of fan creations. There’s also a yearly exclusive set — 2026’s was recently revealed to be a mini version of Billund.
Rasmus Duun is the new Head of LEGO House, filling the vacancy left by Kathrine Kirk Muff’s appointment to Head of LEGO Location-based Experiences, which has oversight of LEGO House and LEGOLAND Discovery Centres (recently acquired from Merlin Entertainments).
Rasmus Dunn has been with the LEGO Group for over 20 years. He has experience leading the company’s in-house agency, Our LEGO Agency’s Studio and Partner Management organisation, guiding its global external agency ecosystem and the digital transformation of content. He has also worked as General Manager of the Latin America Business Unit, formed the Graphic Solutions team and led LEGO Retail Model Production at the LEGO Factory in Kladno, Czechia.
Any changes or new experiences coming to LEGO House under his leadership have yet to be announced, but the Home of the Brick looks to be remaining in excellent hands.
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