LEGO House, the Home of the Brick in Billund, Denmark, is opening a brand new experience called Build the Change that ties into the LEGO Group’s sustainability initiatives.
In the centre of Billund, Denmark, just a short walk from LEGO Campus, LEGO House is a place that celebrates creativity and everything that fans love about the brick. As it continues to evolve, LEGO House is opening a new attraction for the Blue Zone called Build the Change.
The new attraction has been created in collaboration with the LEGO Group and is inspired by the Build the Change program. Build the Change is an educational scheme that encourages children to think about the future and what kind of the world they want to build. It tackles culturally relevant topics with children and aims to spark meaningful conversations centred around sustainability.
The specific version of Build the Change in LEGO House is very different to the version delivered in schools, designed specifically to appropriate for different ages and to be approachable for families.
Here is the LEGO House team’s description of the new experience:
As you step into Build the Change, situated in LEGO House’s Blue Zone, a LEGO minifigure greets you with a creative task. The challenges vary each time, but you might, for example, be asked to devise an eco-friendly vehicle that operates on banana peels. With a colourful array of LEGO bricks at your disposal, you craft your innovative design. Once your banana peel-fuelled vehicle is complete, a second minifigure awaits to digitally capture your creation and hear about your unique design concept. Leveraging cutting-edge technology, your LEGO vehicle is then digitally animated and displayed on the overhead grand screen, as the minifigure cheerfully highlights and celebrates your inventive solution.
‘LEGO House is divided into Experience Zones, designed to build the five flexible skills that children learn whilst playing, helping them take on the future with confidence. In the Blue Zone, you engage your cognitive skills in solving problems and handling challenges. Build the Change encourages the use of imagination to solve problems and encourages thinking in new and creative ways to find innovative solutions.’ says Kathrine Kirk Muff, Managing Director of LEGO House.
To hear more from Kathrine about future plans for LEGO House, order Blocks magazine Issue 112, in which she shares a little about the new attraction and talks more broadly about where the venue is going next.
‘LEGO House is always evolving, and with this new activity, we have truly gone the extra mile to develop a uniquely purposeful experience that our guests have never seen anything like before,’ she adds. ‘The Build the Change program is all about giving children a voice and providing a playful and hands-on approach to current topics. However, the LEGO House version is designed to be equally engaging for all ages.
‘We aim to inspire the builders of tomorrow, and we hope that this new activity will spark meaningful conversations, both during the building process and afterward. We really can’t wait to see guests of all ages approach the new experience with curiosity and engagement.’
Build the Change will continue to evolve at LEGO House, with guests providing input that will influence future challenges and stories that the experience team adds to the attraction.
‘This experience is LEGO House’s fresh approach to engaging with the Build the Change program. We haven’t incorporated this level of interactivity and innovation before. Furthermore, with this new experience we have the ability to ongoingly adapt and improve the experience – the development won’t stop,’ says Søren Bering Andersen, Head of Experience in LEGO House.