LEGO Ideas 21328 Seinfeld revealed

There’s more to life than making shallow, fairly obvious observations. Now there is, anyway, as the LEGO Group is unveiling 21328 Seinfeld, the new fan-designed Ideas set inspired by the critically acclaimed sitcom.

Having already tackled Friends and The Big Bang Theory, LEGO Ideas is now launching a set based on classic sitcom Seinfeld. Like the previous releases, 21328 Seinfeld features the show’s main location – Jerry’s Apartment – surrounded by studio lighting. Five minifigures are included in the set; Jerry Seinfeld, George Costanza, Cosmo Kramer, Elaine Benes… and Newman.

21328 Seinfeld

Theme: Ideas
UK Price: £69.99
USA Price: $79.99
Piece count: 1,326
Minifigures: 5
Release date: July 21

We’ll be reviewing the new set in an upcoming issue of Blocks. To get the LEGO magazine for fans every month – at a discount and earlier than the shops – order a 12-month or 24-month subscription. Direct debit payment options are available too; to find out more get in touch via

Brent Waller, the fan who came up with 21108 Ghostbusters Ecto-1, came up with the original design for the model, which was supported by 10,000 other LEGO Ideas users and then approved by the LEGO Group for an official release. On the topic of 1990s television, Brent currently has a project inspired by The X-Files gathering support.

‘I loved Seinfeld in the 90s and recently re-watched them all,’ says Brent. ‘I thought it was a travesty that a LEGO Seinfeld set didn’t exist so I made an effort to resolve that and make the best rendition of Jerry’s Apartment and the gang that I could.  The biggest challenge was trying to cram as much detail from the show into the kitchen, all the cupboards, items in the cupboard and on the bench-tops.  But I am very proud of how it turned out.’

Today is the anniversary of Seinfeld’s first episode – at the time it aired, the series had struggled to get funding and was only expected to run for a few episodes. It’s so fondly remembered that is now has a LEGO set, which is packed with references to the series such as the Festivus pole, the coffee table book that turns into a coffee table and George’s seductive photograph.

The model also includes a small stage section, a nod to the stand up sequences from the show and Jerry Seinfeld’s career.

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