Sales and profit increased for the LEGO Group by 20% in 2020, the biggest growth in years, as the company struggled to meet demand during the global pandemic. The LEGO Group’s CEO, Niels B Christiansen, has presented the company’s financial…
Category: News
Classic LEGO ‘What it is is beautiful’ advert recreated for International Women’s Day
To celebrate International Women’s Day 2021, the LEGO Group is recreating the classic ‘What it is is beautiful’ 1981 print advert. A new campaign from the LEGO Group for International Women’s Day 2021 is celebrating the builders of tomorrow. Using…
Read More Classic LEGO ‘What it is is beautiful’ advert recreated for International Women’s Day
LEGO Ideas unveils the eagerly anticipated 21326 Winnie the Pooh
Winnie the Pooh is one of the most quotable bears in the entire world, with one of his finest observations being: “Nobody can be uncheered with a balloon.” Or indeed, a LEGO set. Now, LEGO Ideas has unveiled the theme’s…
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New LEGO House exclusive 40502 The Brick Moulding Machine set launches today
LEGO House is reopening in Billund, Denmark today and there’s a new exclusive set to mark the occasion – 40502 The Brick Moulding Machine. It might be a while until most of us can return to Billund and visit the…
Read More New LEGO House exclusive 40502 The Brick Moulding Machine set launches today
LEGO VIDIYO launch range announced
LEGO Ideas announces Sonic the Hedgehog Green Hill Zone set
There’s a new LEGO Ideas set on the way, with Viv Grannell’s Sonic the Hedgehog Green Hill Zone product idea now being adapted for an official set release. During the recent LEGO Ideas product reviews, the fate of one has…
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Win 10276 Colosseum with Blocks magazine
There's a chance to win the largest LEGO set ever released! One lucky entrant in the Blocks magazine prize draw will receive 10276 Colosseum. Blocks magazine gives away LEGO sets to print subscribers every month and this latest prize is…
Two new free LEGO sets launch today – Chinese New Year and Valentine’s Day
There are new free LEGO sets for fans to collect at LEGO.com, with 40417 Year of the Ox celebrating Chinese New Year and 30411 Chocolate Box and Flower Set celebrating Valentine's Day. It's a new month at LEGO.com and there…
Read More Two new free LEGO sets launch today – Chinese New Year and Valentine’s Day
Vintage advertising supports LEGO 10295 Porsche 911 Turbo and 911 Targa launch
The latest LEGO 18+ sports car release will be LEGO 10295 Porsche 911 Turbo and 911 Targa, due for release on February 16. Porsche fans will be able to build two different models with LEGO 10295 Porsche 911 Turbo and…
Read More Vintage advertising supports LEGO 10295 Porsche 911 Turbo and 911 Targa launch
