Graham E. Hancock and Daniel Konstanski explore LEGO SMART Brick, a new innovative system featuring the technology-infused SMART Brick that enhances physical play without screens. Unlike previous LEGO digital integrations, it aims to engage children more deeply while maintaining tactile creativity. Does it limit creativity? Will it succeed in the long term? The experts talk about the pros and cons, the risks and opportunies that SMART Play presents.
Category: Features
Unveiling LEGO SMART Play and the SMART Brick in London
The LEGO Group launched LEGO SMART Play in London, showcasing the innovative SMART Brick designed to enhance children's play by integrating technology, such as sound and light. LEGO Senior Vice President Core Business Lena Dixen, LEGO Senior Vice President New Business Federico Begher and The Walt Disney Company Senior Vice President EMEA Claire Terry explained the concept behind the SMART Brick and how it forms the basis of a new LEGO system. The initial products are Star Wars themed and aim to provide engaging play experiences with sturdy models.
Blocks Editor appears on 5 News to discuss LEGO SMART Play
LEGO SMART Play introduces innovative SMART Bricks, enhancing user engagement with sound and interactive features while preserving traditional building elements. LEGO magazine Editor Graham E. Hancock discusses their potential impact on playtime in an interview on Channel 5 News, emphasising the continuation of classic LEGO sets alongside these advancements.
Top 5 biggest LEGO SMART Play questions, answered
Questions about LEGO SMART Bricks and new LEGO SMART Play sets? Blocks has you covered with answers for the top five biggest questions, straight from the LEGO designers behind the new technology and sets.
Are LEGO SMART Play Star Wars sets too expensive?
LEGO SMART Play is coming on March 1, 2026, adding lights and sounds to LEGO sets like never before. But do the sets' prices exclude their younger target audience?
Is LEGO SMART Play going to revolutionise the brick?
LEGO Smart Play introduces interactive elements through a core brick paired with tags and minifigures, featured in new Star Wars sets. This innovation aims to engage children in imaginative play without screens. While initial models may not satisfy all adult collectors, they signal a promising future for LEGO's interactive offerings.
LEGO Star Wars’ winter 2026 wave has a surprising standout set
LEGO Star Wars' 2026 winter wave is jampacked with 8 new sets, including 75441 Venator-Class Attack Cruiser and 75437 Cobb Vanth's Speeder. But with all these eye-catching sets, the wave's standout is a sleeper hit: 75426 The Mandalorian and Grogu's Speeder Bike.
Behind the design of LEGO Racing’s F1 ACADEMY car
Here from LEGO Design Master Beatrice Amoretti and Model Designer Maria Jędryszek about how they helped to design the LEGO Racing livery for the 2026 F1 ACADEMY season and the tie-in Speed Champions set, 77258 F1 ACADEMY LEGO Racing Car.
Starting up the LEGO Star Trek collab with 10356 Enterprise
What does it take for LEGO Designers to land their dream set? Designers Hans Schlömer and Crystal Fontan share how they got to work on 10356 Star Trek Enterprise, as well as the early stages of designing the LEGO Icons model inspired by The Next Generation.
Creating the LEGO characters for 10356 Star Trek Enterprise
When it comes to a franchise with as many iconic characters as Star Trek, picking out just a handful to turn into LEGO minifigures can be quite the challenge. But that's exactly what LEGO Designers Hans Schlömer and Crystal Fontan had to do for LEGO Icons 10356 Star Trek Enterprise.