Why did LEGOLAND Billund open?

LEGOLAND Billund was the first-ever LEGOLAND Park, opened in 1968, just ten years after the LEGO brick as we know it was patented. And the story behind the park goes deeper than just wanting a theme park — it in fact wasn't originally intended to be a theme park at all...

Why is the LEGO Group located in Billund, Denmark?

The LEGO Group's home has been in the quiet town of Billund for nearly 100 years. Located in the hinterlands of Denmark, Billund wasn't exactly a hotspot of innovation back when Ole Kirk Kristiansen founded his company. So why did the LEGO Group plant itself there?

Inside the 2026 LEGO House exclusive set, 40507 I Love Billund

Hear from LEGO Model Designer Maria Anna Jędryszek about how she and the design team went about creating the 2026 LEGO House exclusive set: 40507 I Heart Billund.

LEGO Pokémon 40892 Kanto Region Badge Collection – the Blocks review

The LEGO Pokémon set 40892 Kanto Region Badge Collection, available for free with the purchase of 72153 Venusaur, Charizard and Blastoise, features eight brick-built badges from the original games. While the construction has some repetitive elements and challenges with stickers, the overall display is appealing, aimed at long-term fans eager to build their collection.

LEGO Pokémon 40911 Mini Pokémon Center – the Blocks review

The LEGO Pokémon collection includes three primary sets, complemented by the exclusive 40911 Mini Pokémon Center available for 2,500 Insiders points from February 27. Featuring a detailed design reminiscent of Pokémon Centres, it comprises 233 pieces. This compact model showcases significant features creatively, despite its reliance on stickers for some details.

Building a sphere in LEGO bricks for LEGO Editions 43019 Football

Take a peak behind the scenes of the design process for LEGO Editions 43019 Football and learn how Model Designer Zio Chao captured the world's most famous piece of sporting equipment in a LEGO model, from shaping the exterior to hiding details inside.

Creating cuteness for LEGO Ideas 21366 Floating Sea Otters

LEGO Ideas 21366 Floating Sea Otters had an adorable foundation to work from thanks to Maximilian Lambrecht's original design. But Model Designer Chris McVeigh wanted to elevate the cuteness even further, adding in an otter pup and the ability for two otters to hold hands, just like in the wild.

LEGO Ideas fan designer talks 21366 Floating Sea Otters

What goes into creating a winning LEGO Ideas design? Learn about the inspiration and initial challenges creating 21366 Floating Sea Otters with fan designer Maximilian Lambrecht, along with insights from Model Designer Chris McVeigh and Design Manager Jordan David Scott.

Achieving adorable realism in LEGO Ideas 21366 Floating Sea Otters

LEGO Ideas requires a huge team effort to get an idea turned into an official set. Once Maximilian Lambrecht's 21366 Floating Sea Otters project was approved, LEGO Model Designer Chris McVeigh undertook the challenge of tweaking the design so it fit the LEGO Ideas style, aiming to find the perfect balance between realism and cuteness.

LEGO Kpop Demon Hunters could lead to more K-pop sets

The LEGO Group's collaboration with Netflix on KPop Demon Hunters aims to merge K-pop culture with LEGO sets, potentially attracting a new fanbase. Following previous successes with K-pop themes, like BTS's Dynamite, this initiative may lead to more sets based on popular groups, so Blocks gives some suggestions on how the LEGO Group could approach should models.