On March 1, the LEGO Store at Leicester Square celebrated the launch of LEGO Star Wars SMART Play sets with an event featuring Stormtroopers. Kids, many in costumes, eagerly tested the new sets, which include 'All-In-One' options with a SMART Brick and others with SMART Minifigures.
Author: Ryan
This LEGO aficionado has eclectic tastes, including Star Wars, Ideas and The Lord of the Rings. He always has a take on the latest news.
Blending LEGO System and Technic in LEGO 11389 Project Hail Mary
Usually, LEGO designers work primarily with LEGO bricks or LEGO Technic elements. But for 11389 Project Hail Mary, Model Designer Nathan Heigert had to figure out how to blend the two systems together to create the Hail Mary's moving parts, all while keeping the aesthetics of the ship intact.
LEGO Group continues carbon removal initiatives with climate partners
The LEGO Group's climate removal efforts are expanding, thanks to renewed investment in the efforts of its partners, ClimeFi and Climate Impact Partners. Initiatives include reforestation in Mexico and carbon capture technology.
Rasmus Dunn appointed Head of LEGO House
The LEGO Group officially acquires LEGOLAND Discovery Centres
The LEGO Group had previously announced its intent to acquire LEGOLAND Discovery Centres from Merlin Entertainments, and the deal has now been finalised, bringing all 29 locations under its ownership for the first time.
LEGO 11389 Project Hail Mary – designing for an unreleased movie
LEGO Icons sets are typically based on well-established films and franchises like Pirates of the Caribbean and Transformers, giving designers ample source material to draw from. But when Model Designer Nathan Heigert got to work on 11389 Project Hail Mary, the film was still months away, making for a trickier design process. He explains the challenges that presents and how he overcomes them to deliver an excellent LEGO model to fans.
LEGO fiction books for children coming from DK
The LEGO Group joins Goodwoof’s Barkitecture event
The LEGO Group is participating in this year's Goodwoof Barkitecture event, submitting its 'U-Woof-O' kennel design as part of the 'Dogs in Space' theme. Following the event, the kennel will be auctioned off in support of Battersea Dogs & Cats charity.
LEGO Group continues grant funding for Virginia nonprofits
Ahead of its new factory and regional distribution centre opening in Virginia, USA, in 2027, the LEGO Group has announced its continued support of six nonprofits in the Richmond area, plus new support for two more organisations.
BRIT Awards get LEGO brick version in Manchester
The BRIT Awards are getting a LEGO brick twist at LEGOLAND Discovery Centre Manchester. Master Model Builder Jacob McPeake created minifigure versions of the nominees and a model of this year's trophy to celebrate the award show coming to Manchester for the first time.