The LEGO Group hosted a dance event for over 350 girls in the UK, part of their She Built That campaign aimed at challenging gender stereotypes in building. The company's comissioned research indicates that many believe boys are considered builders. The initiative encourages girls' confidence, featuring an all-female crew and creative participation.
Author: Kat
Part of the Blocks review team, Kat uses her LEGO knowledge to cast a discerning eye over the latest sets.
The LEGO Group sets new record with a 12% revenue jump
The LEGO Group’s product sales have continued to grow in 2025, setting new profit records even as the company continues to invest heavily in sustainability and expansion. The LEGO Group is continuing to outpace the toy industry throughout the first…
Read More The LEGO Group sets new record with a 12% revenue jump
Free LEGO Harry Potter sets when you buy 76457 Hogsmeade Village
Three new LEGO Harry Potter products will launch with the 76457 Hogsmeade Village – Collectors' Edition on September 1, 2025. Promotions for LEGO Insiders include free sets and events during the 'Back to Hogwarts Day' from September 1-7, 2025, giving fans and collectors lots of reasons to do some Wizarding shop that week.
The LEGO Group and Aardman Animations partner to create Boop
The LEGO Group has a brand new partnership with Aardman Animations as they aim to inspire young filmmakers with a loveable interstellar alien. Renowned for award-winning stop motion and claymation, Aardman Animations are the creators of Wallace & Gromit, Shaun…
Read More The LEGO Group and Aardman Animations partner to create Boop
Preorder LEGO Party! to unlock exclusive in-game bonuses
LEGO Party! has unveiled a new trailer showcasing mini-games, extensive minifigure customization, and preorder bonuses. The multiplayer game, releasing on September 30, 2025, allows up to four players to compete in diverse Challenge Zones, featuring classic and contemporary LEGO themes. Preorder bonuses include exclusive minifigure skins.
Two new LEGO Wednesday sets for Season 2
Wednesday Addams returns for another season on Netflix, showcasing her mystery-solving skills. To celebrate, LEGO reveals two new sets: Morticia’s Cottage and Thing’s Apartment, both launching on October 1, 2025. Season 2's first five episodes are now streaming, featuring a mystery tied to Wednesday's parents’ past.
Ranking the best LEGO Star Wars battle packs
Are LEGO Star Wars battle packs really getting more expensive?
Kat Rees-Jauke explores the rising prices of LEGO Star Wars battle packs, noting an apparent increase over time. While inflation and piece-count comparisons indicate higher costs, the evolution of these sets focuses on exclusive, detailed minifigures rather than merely expanding armies. The trend reflects a shift toward collectibility and unique characters.
LEGO Disney 43279 WALL-E and EVE officially revealed
Choose the next builds to be displayed at LEGO House
LEGO House in Billund is preparing to welcome a new collection of models and the venue needs help choosing which builds to display. LEGO House in Billund has an extraordinary variety of builds on display, including giant dinosaurs and a…
Read More Choose the next builds to be displayed at LEGO House