Here at Blocks, the LEGO magazine for fans, we love to bring you reviews for the latest LEGO sets, with a whole section dedicated to it each month. While we might use our expertise to help you decide what to buy, you can help fellow LEGO fans too by leaving a review on the official LEGO online shopping website.
Why leave a review? It’s not only helpful for other buyers but it’s useful for the LEGO design team too. They do take on board feedback from online LEGO.com reviews and it can help make future sets better.
No-one expects an online review to be the completely fair, full and balanced assessment that we’re giving in Blocks each month. You don’t need to spend ages writing a whole novel, so here’s five handy tips to make your LEGO reviews clear and concise.
- Keep it short
If time is what’s putting you off writing a review, just remember that it doesn’t need to be loads of paragraphs. Just keep it to the point, putting emphasis on what you really liked and whether there’s any room for improvement. A handy way to do this is a technique called bullet-point reviews, with several points each for pros and cons.
2. What would you want to know?
The whole point of a review is to tell other potential buyers about your experience with a LEGO product, so think about what you would have liked to know before purchasing. This might be to do with building time, how difficult the set was to make or other factors. These points are typically not ones you can find in a product description but are still useful to know.
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3. Justify any negatives
Sometimes there’s something about a LEGO set that you dislike. Rather than just saying you don’t like it though, make a justification about why you don’t. Were the instructions not clear enough? Is the finished model too delicate for play? By providing a reason this will be passed on to the design department and help the designers to improve in future. You may even get a response (in a bright yellow reply box) from a LEGO representative.
4. Remember to be objective
While a review is about your opinions on a LEGO product, it is still important to be objective. Just because you like or dislike a set, that does not mean everyone else will too. This can be especially true where you’re not the target age for a set. A LEGO 4+ set is designed for little hands rather than adult critique, so purpose and audience is something to bear in mind.
5. You don’t have to do it all the time
If you’re a LEGO fan who builds multiple sets a month, don’t feel pressured to review them all. Reviews should be something enjoyable to write rather than a chore. Just pick a favourite – or least favourite – set or two to write about, maybe the ones that made the biggest impression while you were building, and leave it at that. Another option is to only leave a review for ones that have not yet been reviewed on the LEGO online store.
Hopefully these tips will inspire you to write some LEGO official store reviews, whether it’s a five minute bull-point summary or a few paragraphs, it’s a fun way to share your love (or loathing) of a LEGO set.