The LEGO Group donates more than 14,000 LEGOLAND tickets for World Play Day

To cap off celebrations of World Play Day on June 11, the LEGO Group donated over 14,000 LEGOLAND Billund tickets to international charities and nonprofits serving children and families in need. Tickets were donated based on completed "play pacts" handed in by children in LEGOLAND Parks across the world.

The LEGO Group celebrates World Play Day in London, Boston and beyond

The LEGO Group is going big to celebrate World Play Day on June 11. London, Boston, Shanghai and Berlin all have pop-up attractions designed to get children playing. And it doesn't stop there — the LEGO Group remains committed to helping children all across the world play as much as they can.

Sir Peter Cook discusses designing the LEGO Play Pavilion

The LEGO Play Pavilion will open in London's Kensington Gardens on June 11, 2025, designed by Sir Peter Cook with the LEGO Group and Serpentine Galleries. It aims to provide creative play opportunities for children and promote the importance of play in everyday life, addressing the decline of play spaces in urban environments.