The LEGO Group has launched the Built for Tomorrow campaign to share its progress towards sustainability goals. The campaign features a classic LEGO knight minifigure learning about the company's new sustainable practices, including renewable energy sources and materials as well as LEGO brick recycling programmes.
Tag: sustainable LEGO bricks
The LEGO Group highlights e-methanol as a big step on the sustainability journey
The journey to a more sustainable future is far from easy, but one the LEGO Group is committed to undertaking. Chief Operating Officer Carsten Rasmussen shared an op-ed discussing the importance of collaboration and innovative thinking on the road to a greener future.
The LEGO Group is thinking about how bricks can be recycled – with the help of AFOLs
LEGO Vice President of Corporate Responsibility Tim Brooks reveals that the LEGO Group is thinking about what happens to bricks that are at the end of their usable life – and AFOLs will help the company find a solution. Vice…
Read More The LEGO Group is thinking about how bricks can be recycled – with the help of AFOLs
The LEGO Group unveils a brick made from recycled plastic
As the company aims to make all bricks from sustainable materials by 2030, the LEGO Group has unveiled a prototype brick made from recycled plastic bottles. For decades, ABS has been the material that traditional LEGO bricks are made from.…
Read More The LEGO Group unveils a brick made from recycled plastic