The LEGO Group has introduced SMART Play and the SMART Brick in new Star Wars sets, enhancing play through interactive features like battles and character actions. Key designers demonstrate the technology, which integrates with models to create engaging experiences. Eight new sets have launched, with three including the SMART Brick, enriching play for children who want to explore the Star Wars galaxy.
Tag: Rina Shumylo
How LEGO play tests work – the SMART Brick in action
LEGO Senior Interaction Designer Rina Shumylo explains the concept of playtesting and demonstrates how it works in practice. At Bricktastic Manchester 2026, LEGO Senior Interaction Designer Rina Shumylo took the stage to demonstrate how the LEGO Group thoroughly test all…
Read More How LEGO play tests work – the SMART Brick in action