The LEGO Group is going big to celebrate World Play Day on June 11. London, Boston, Shanghai and Berlin all have pop-up attractions designed to get children playing. And it doesn't stop there — the LEGO Group remains committed to helping children all across the world play as much as they can.
Tag: play
Sir Peter Cook discusses designing the LEGO Play Pavilion
The LEGO Play Pavilion will open in London's Kensington Gardens on June 11, 2025, designed by Sir Peter Cook with the LEGO Group and Serpentine Galleries. It aims to provide creative play opportunities for children and promote the importance of play in everyday life, addressing the decline of play spaces in urban environments.
United Nations recognises June 11 as International Day of Play
The UN has announced that June 11 will be the official International Day of Play, after a campaign by organisations including the LEGO Group and the LEGO Foundation. In 1989, the United Nations declared play a fundamental birth right that…
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