LEGO SMART Play is coming on March 1, 2026, adding lights and sounds to LEGO sets like never before. But do the sets' prices exclude their younger target audience?
Tag: LEGO technology
Is LEGO SMART Play going to revolutionise the brick?
LEGO Smart Play introduces interactive elements through a core brick paired with tags and minifigures, featured in new Star Wars sets. This innovation aims to engage children in imaginative play without screens. While initial models may not satisfy all adult collectors, they signal a promising future for LEGO's interactive offerings.
Everything you need to know about the new LEGO SMART Brick
How exactly does a LEGO brick that can sense its own position work? Go inside the new LEGO SMART Brick and find out how its brand-new tech allows it to bring LEGO sets to life like never before as part of the LEGO SMART Play system.
See the three tech-powered LEGO Star Wars SMART Play sets
LEGO SMART Play has been revealed, promising to fuse physical and digital play together. And there's no better partner to launch SMART Play with than LEGO Star Wars. Three new tech-infused sets will be launching on March 1.
LEGO SMART Play debuts with tech-infused LEGO Star Wars sets
LEGO SMART Play is on the way, announced by the LEGO Group to be a seamless play experience that blends the physical and digital — all without the need for a screen.