The LEGO Group launched LEGO SMART Play in London, showcasing the innovative SMART Brick designed to enhance children's play by integrating technology, such as sound and light. LEGO Senior Vice President Core Business Lena Dixen, LEGO Senior Vice President New Business Federico Begher and The Walt Disney Company Senior Vice President EMEA Claire Terry explained the concept behind the SMART Brick and how it forms the basis of a new LEGO system. The initial products are Star Wars themed and aim to provide engaging play experiences with sturdy models.
Tag: LEGO smart brick
LEGO SMART Play Star Wars transforms Las Vegas Sphere into Death Star
The Exosphere in Las Vegas showcased a spectacular life-sized LEGO Death Star, celebrating the launch of LEGO SMART Play, a tech-enhanced play experience. Attendees could pilot a SMART Play X-wing in a trench run simulation. This event was held to highlight the collaboration between the LEGO Group and Disney, promoting LEGO Star Wars SMART Play products.
Blocks Editor appears on 5 News to discuss LEGO SMART Play
LEGO SMART Play introduces innovative SMART Bricks, enhancing user engagement with sound and interactive features while preserving traditional building elements. LEGO magazine Editor Graham E. Hancock discusses their potential impact on playtime in an interview on Channel 5 News, emphasising the continuation of classic LEGO sets alongside these advancements.
Top 5 biggest LEGO SMART Play questions, answered
Questions about LEGO SMART Bricks and new LEGO SMART Play sets? Blocks has you covered with answers for the top five biggest questions, straight from the LEGO designers behind the new technology and sets.
Are LEGO SMART Play Star Wars sets too expensive?
LEGO SMART Play is coming on March 1, 2026, adding lights and sounds to LEGO sets like never before. But do the sets' prices exclude their younger target audience?
Is LEGO SMART Play going to revolutionise the brick?
LEGO Smart Play introduces interactive elements through a core brick paired with tags and minifigures, featured in new Star Wars sets. This innovation aims to engage children in imaginative play without screens. While initial models may not satisfy all adult collectors, they signal a promising future for LEGO's interactive offerings.
LEGO Star Wars SMART Play Millennium Falcon, Mos Eisley, more teased
Three more LEGO Star Wars SMART Play sets were teased at the LEGO Group's CES presentation in Las Vegas: a Millennium Falcon, Mos Eisley Cantina and Landspeeder. Glimpses of these sets were shared in a promotional video and demonstrations of SMART Bricks in action.
Everything you need to know about the new LEGO SMART Brick
How exactly does a LEGO brick that can sense its own position work? Go inside the new LEGO SMART Brick and find out how its brand-new tech allows it to bring LEGO sets to life like never before as part of the LEGO SMART Play system.
See the three tech-powered LEGO Star Wars SMART Play sets
LEGO SMART Play has been revealed, promising to fuse physical and digital play together. And there's no better partner to launch SMART Play with than LEGO Star Wars. Three new tech-infused sets will be launching on March 1.
LEGO SMART Play debuts with tech-infused LEGO Star Wars sets
LEGO SMART Play is on the way, announced by the LEGO Group to be a seamless play experience that blends the physical and digital — all without the need for a screen.