The LEGO Group aims to expand its presence in Southeast Asia but faces cultural challenges. While LEGO products are becoming more popular in the region, competition exists from local brands and differing play preferences hinder its popularity. Emphasizing authentic stories from local cultures, taking inspiration from K-pop and anime could allow LEGO sets to better connect with consumers.
Tag: LEGO Monkie Kid
Largest ever LEGOLAND park opens in Shanghai
The largest LEGOLAND park has opened in Shanghai. The new park is the first-ever LEGOLAND Resort in China. LEGOLAND Shanghai is home to exclusive experiences and shopping opportunities, including a LEGO Monkie Kid live show and merch store.
Five LEGO themes that sought to make a big bang
Blocks takes a look at five of the LEGO Group's 'big bang' themes – Exo-Force, NINJAGO, Legends of Chima, NEXO KNIGHTS and Monkie Kid. The LEGO Group is no stranger to launching some bizarre and wacky themes — the likes…
Five great new LEGO sets for 2024
Building Storm: The best LEGO women heroes
There have been some awesome women LEGO characters over the years – here are some of the finest original LEGO heroes from the past 45 years of minifigures. When we look to the LEGO Group’s in-house IPs, women are fairly…
Four great LEGO families that keep fans entertained
Take a look at some of the families that feature in the LEGO Group's themes – some of whom very much put the 'fun' in 'dysfunctional'. Storytelling at the LEGO Group is serious business, ensuring that products capture the attention…
Read More Four great LEGO families that keep fans entertained
The best LEGO Monkie Kid sets in 2022
UK and US audiences can watch LEGO Monkie Kid on Amazon
LEGO Monkie Kid, the animated series that ties into the theme inspired by a Chinese legend, will stream in Amazon in the UK, US, Canada, Germany and Japan from today. The first season of LEGO Monkie Kid is coming to…
Read More UK and US audiences can watch LEGO Monkie Kid on Amazon
LEGO Monkie Kid – does story really matter?
Can you enjoy the LEGO Monkie Kid theme without watching the animated series or already knowing the Monkey King story? Here’s one take… Did you know that Journey to the West was written during the Ming Dynasty and is regarded…
Blocks magazine Issue 74 arrives with LEGO Monkie Kid reviews and more
It's time for the new issue of Blocks magazine, which comes with a free 2021 wall planner. Issue 74 includes an exclusive feature going behind the scenes of The LEGO Star Wars Holiday Special, a bumper Reviews section featuring Monkie…
Read More Blocks magazine Issue 74 arrives with LEGO Monkie Kid reviews and more