When designing 21360 Willy Wonka and the Chocolate Factory, LEGO Senior Model Designer Laura Perron had the opportunity to add Willy Wonka's personal riverboat, the Wonkatania. But fitting such an elegant boat into the set proved a challenge, one that highlighted the importance of collaboration in the design process.
Tag: LEGO Ideas
Mixing a river in LEGO Ideas 21360 Willy Wonka & the Chocolate Factory
LEGO Senior Model Designer Laura Perron dives into the world of Willy Wonka and shares the challenges of adapting the iconic chocolate river into LEGO bricks — including a functioning waterfall — in 21360 Willy Wonka and the Chocolate Factory, the new LEGO Ideas set based on the beloved Roald Dahl story and Gene Wilder film.
LEGO Ideas 21360 Willy Wonka & the Chocolate Factory captures pure imagination
LEGO Ideas is taking builders to a world of pure imagination with its latest set: 21360 Willy Wonka and the Chocolate Factory. Based on the beloved 1971 film, the set features the chocolate river, candy plants and Wonkatania boat. Minifigure versions of Willy Wonka, Charlie Bucket, Grandpa Joe, the Oompa Loompas and populate the whimsical scene.
Vote for a hobby themed LEGO build to become a gift with purchase set
You can help choose the next LEGO Ideas gift with purchase set with the fan vote for the Build Your Hobby challenge. Fifteen finalists were selected by the LEGO Ideas team, and now it's up to LEGO Ideas users to vote for the project they'd most like to see as an official LEGO Ideas set.
Choose the next builds to be displayed at LEGO House
LEGO House in Billund is preparing to welcome a new collection of models and the venue needs help choosing which builds to display. LEGO House in Billund has an extraordinary variety of builds on display, including giant dinosaurs and a…
Read More Choose the next builds to be displayed at LEGO House
LEGO K-Pop Demon Hunters could become a reality
K-Pop Demon Hunters could get official LEGO sets through fan enthusiasm, with the potential for minifigures inspired by Rumi, Zoey, and Mira. These concepts highlight vibrant stages, characterful creatures and other iconic elements from the Netflix show.
Design inspirations in LEGO Ideas 21359 Italian Riviera
The team behind LEGO Ideas 21359 Italian Riviera — including Senior Model Designer Mary Wilson and fan designer Alex Sahli — share the challenging process of ensuring a landscape as iconic as the Italian Riviera is accurately captured in a LEGO set, from the rugged coastline to charming moments between minifigures.
Should the LEGO Group create sets based on K-pop and anime?
The LEGO Group aims to expand its presence in Southeast Asia but faces cultural challenges. While LEGO products are becoming more popular in the region, competition exists from local brands and differing play preferences hinder its popularity. Emphasizing authentic stories from local cultures, taking inspiration from K-pop and anime could allow LEGO sets to better connect with consumers.
LEGO Ideas goes on holiday in 21359 Italian Riviera
The next LEGO Ideas set has been revealed: 21359 Italian Riviera. The model takes builders to the picturesque Italian coast, where the resident minifigures are busy about their village catching fish, having gelato and enjoying the warm Italian sun.
The perfect LEGO sets for K-Pop Demon Hunters fans
As K-Pop Demon Hunters tops the charts on Netflix and has everyone dancing to My Little Soda Pop, Blocks picks out sets to match your latest obsession. Smashing the charts with its insanely catchy songs and adorable tiger sidekick, K-Pop…
Read More The perfect LEGO sets for K-Pop Demon Hunters fans