The LEGO Group has teamed up with BBC Studios for a series of LEGO Bluey sets – and now the models have been revealed at Toy Fair 2025.
Bluey has captivated audiences around the world and the animated series was the most-watched show on streaming in the US last year. It is also one of the top performing shows for children in the UK and Australia. It follows the stories of Bluey the Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo.
Six new LEGO Bluey sets will launch on June 1:
11203 Bluey’s Family House
Price: £59.99 / $69.99 / €69.99
Pieces: 382
Designed to be easy to build for 4 year olds, this set includes Bluey, Bingo, Mum (Chilli) and Dad (Bandit).
11202 Bluey’s Beach & Family Car Trip
Price: £24.99 / $29.99 / €29.99
Pieces: 133
This set builds the family car and also the beach, so that the family can have a fun day by the sea.
11201 Bluey Playground Fun with Bluey and Chloe
Price: £17.99 / $19.99 / €19.99
Pieces: 104
This easy-to-build playground includes different activities for Bluey and Chloe.
30687 Bluey Tea Party
Price: £3.49 / $3.99 / €3.99
Pieces: 33
Everything Bluey needs for a tea party is included in this small model.
DUPLO 10458 Bluey Ice Cream Trip with Bluey
Price: £24.99 / $29.99 / €29.99
Pieces: 22
The family car is included in this set that sees Bluey and Dad going to get giant ice creams.
DUPLO 10459 Bluey’s Family House with Memory Game
Price: £59.99 / $69.99 / €69.99
Pieces: 83
This set builds the house and also includes a memory game to play.
“We are over the moon to bring the fun of Bluey to life with our new LEGO 4+ and LEGO DUPLO sets,” said LEGO DUPLO Bluey Design Manager Roberta Cardazzo. “Just like Bluey and her family, these sets are all about having ‘Heaps of Fun’ and encouraging children and families to explore their creativity and imagination, all while learning through play. We hope families everywhere will enjoy building and playing together, creating their own memorable adventures!”
“We are excited to finally unveil all six LEGO Bluey sets to the world!” said SVP of Global Consumer Products at BBC Studios, Suzy Lee Raia. “It’s truly wonderful to see the beloved world of Bluey come to life with LEGO bricks. Plus, Bluey is the first IP to be developed into both LEGO 4+ and LEGO DUPLO ranges, which is a testament to the show’s cross-generational appeal. With 154 episodes and 20 ‘Minisodes,’ there are countless memorable games, moments, and stories from the series that families all over the world can recreate and reimagine together with these fantastic sets.”