Last year saw the LEGO Group’s sales continues to grow, with an increase of 22% on the previous year.
The LEGO Group has announced the company’s financial results for 2021, with 27% revenue growth leading to DKK 55.3 billion revenue and consumer sales growth of 22%.
Operating profit increased 32% on 2020 to DKK 17.0 billion, even though the company continued with a program of strategic investments and faced increased freight and raw materials costs. Net profit increased on 2020 by 33% to DKK 13.3 billion.
‘I am grateful for everything the LEGO Group was able to achieve in 2021,’ says CEO, Niels B. Christiansen. ‘Our passionate and committed team of more than 24,000 colleagues showed tremendous dedication and resilience to keep the world playing. Meanwhile, our strong financial performance allows us to further accelerate strategic investments to help us reach more children in the long term.’
TO GET BLOCKS, the LEGO magazine for fans, every month – at a discount and earlier than the shops – order a 12-month or 24-month subscription. Direct debit payment options are available too; to find out more get in touch via firstname.lastname@example.org.
Top selling themes last year were City, Technic, Creator Expert, Harry Potter and Star Wars – although what defines a top selling theme is a mystery.
‘In 2021 we saw the benefits of strategic investments made over the past three years to innovate our portfolio, expand and evolve our retail experiences and increase capacity within our global supply chain network,’ the CEO adds. ‘I am excited about our ability to continue to invest against these priorities due to our strong financial results. Combined, these investments will allow us to bring LEGO play to many more children around the world now and for generations to come.’
The total number of LEGO Stores in now at 832, after another 90 opened in China.
‘2022 marks the 90th anniversary of the LEGO Group. We are pleased that in this milestone year our strong financial foundations allow us to make such significant investments in building a business that will inspire and develop future builders for many generations to come,’ says Niels.