New LEGO tools encourage families to talk about online safety

The LEGO Group has launched a new series of online tools so that families can talk about online safety and privacy.

Recent research suggested that only one in six children confided with their parents when something bad happened online, which has led to the LEGO Group offering the Build & Talk series, a way for parents and caregivers to discuss online safety and security with children. It presents the material in an engaging way that’s accessible to children.

Here’s how the company describes Build & Talk:

In the new story-style adventure, digital explorer and ‘creaturologist’ Ida Switchditonandoff, takes families on a journey through the online world in search of an imaginary LEGO creature who loves to share. As parents read out the story, children are inspired to have fun building their own ‘Oversharer’ with LEGO bricks. Parents can then use a number of simple talking points to start a conversation with their child about topics such as what makes a good password and how to keep personal data secure.

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‘Children should be safe whether they play online or offline and we know that is a key concern for parents. This is why we are committed to creating safe digital play experiences and to providing families with age-appropriate tools that enable them to talk about digital safety, privacy and wellbeing topics in a fun and memorable way,’ says LEGO Vice President of Social Responsibility at Kathrine Kirk Muff.

LEGO building provides a great medium for helping children learn about themselves and the world around them, and we believe the unique combination of storytelling and play in our new Build & Talk activity will help families speak more openly about the online worlds they are increasingly immersed in. We recognise the essential role that parents have in protecting the best interests of their child so want to support them in helping their children become responsible digital citizens with this fun, playful activity.’

The materials have been developed in collaboration with the DQ Institute, a world- leading think tank on digital citizenship and child online safety.

Along with other activities to help families navigate the online space, the Build & Talk materials can be at the official website.

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