Two new sneakers from adidas and the LEGO Group have been unveiled – one’s built from bricks, the other’s the classic type you actually wear.
LEGO 10282 adidas Originals Superstar is the first set based on the collaboration between the sportswear brand and the LEGO Group. It will launch on July 1 alongside adidas Originals LEGO Superstar, a version of the classic trainer with a dash of LEGO inspiration. A child sized range will be released too.
UK Price: £79.99
USA Price: $79.99
Piece count: TBD
Release date: July 1
Find out how this set was designed in the next issue of Blocks. To get the ultimate LEGO magazine every month – at a discount and earlier than the shops – order a 12-month or 24-month subscription. Direct debit payment options are available too; to find out more get in touch via email@example.com.
The set builds a replica of the Superstar sneaker with characteristic graphics, shell toe shape, trefoil logo and serrated three stripes mark. There are spare elements so it can be built as the right or left trainer and even an actual shoelace to finish it off. Special packaging makes it a unique experience – even tissue paper is included!
‘As a kid of the 80s and growing up in the 90s, the Superstar sneaker with its rich street art culture was such an iconic item, and that’s also when I got my first pair,’ says LEGO Senior Designer Florian Müller. ‘So when the collaboration with adidas started I was super excited to work on this model. As shoes represent very organic objects, made from flexible material that also look different on every person, it was a fun challenge to translate this into the LEGO System in Play, which by nature is square and blocky. Thanks to the Superstar team at adidas Originals it’s been a super collaborative process with valuable insights shared about the art of shoe making, and now we just look forward to seeing how fans will take to the model, customizing it in their own unique and wonderful ways.’
The set has been added to the LEGO 2021 checklist.