What’s better than a brand-new LEGO set? That’s easy — a free brand-new LEGO set. And that’s exactly what’s available for LEGO Black Friday 2023.
On top of the traditional Black Friday sales and deals, there are a few free LEGO sets available when you purchase from official LEGO stores and LEGO.com this Black Friday weekend, November 24 to November 27. There are three free LEGO sets on the table this year, as well as other fun deals, and Blocks is here to help you take advantage of them all.
40602 Winter Market Stall

If you clear £150 ($170 US, $220 CAD, $280 AUS) with your LEGO shopping from November 24 to 27, you’ll earn yourself 40602 Winter Market Stall, an adorable little decoration. It comes complete with two minifigures, a snowman, and mini Christmas tree. This gift goes wonderfully with the LEGO Group’s other holiday sets, including 10325 Alpine Lodge and 10308 Holiday Main Street.
Don’t forget that Blocks, the monthly LEGO magazine, is giving away free stuff this Black Friday! You can get exclusive, limited edition LEGO Christmas cards, a special edition 100 Incredible LEGO Builds magazine and a free exclusive Christmas minifigure while stocks last.
40601 Majisto’s Magical Workshop

Adding a little more to the budget gets you 40601 Majisto’s Magical Workshop, free with purchases of £220 ($250 US, $330 CAD, $400 AUS) or more. This promotional set is a great addition to the LEGO medieval world and can easily be earned by purchasing 10305 Lion Knights’ Castle, jumpstarting your collection of LEGO knights and wizards. But don’t wait too long to get this one — it’s only around from November 24 to 26.
5008076 Marvel Taxi

If LEGO Marvel Super Heroes is the theme for you, there’s one last free set available with purchases of the new 76269 Avengers Tower all weekend, November 24 to 27. 5008076 Marvel Taxi is on the simpler side compared to the giant skyscraper it accompanies, but a free set with four minifigures is nothing to scoff at. Just be sure you’re signed into your LEGO Insiders account at checkout, as this one is an Insiders exclusive.
Even More Great Deals

Speaking of Insiders, there’s plenty of discounts and bonuses available for members. If you’re not a member, there’s no need to worry. It’s FREE, fast and easy to sign up for the LEGO Group’s official rewards program and cash in on the Black Friday deals. All the listed deals are going on now and open until November 27.
- Discount codes for select LEGO sets. All the discounts are about 20% off some great LEGO sets—not too shabby of an offer.
- Bonus Insiders points on select sets. A few will earn you triple points while others have four times the usual number of points.
- 1,000,000 Insider Points drawing. With free entry, there’s no reason to not try your hand at winning the jackpot.
- Holiday tin ornament. Spending 1,800 points adds a fun little Christmas ornament to your order. This one is available only while supplies last.
- 75% off the lowest discount tier. Whichever currency you’re shopping in, the 5-off discount is significantly cheaper this Black Friday.
- 50% off select rewards. If you’ve had your eye on one of the tin signs or keychains in the Reward Centre, now’s the time to pick them up.

There is a fourth free set available this weekend, although its availability is much more limited than the other three. A little snowman build is available with purchases in official LEGO Stores — online orders aren’t eligible. This one is also only available on Black Friday itself, November 24, making it the trickiest of the four free sets to get your hands on.
On top of all the great deals and free sets listed, be sure to give the ‘sale’ tab on LEGO.com a look come Black Friday to make sure you see all of the discounted sets. This section of the website can be found by clicking on ‘offers’ on the home page. Once on the offers page, simply click ‘sale’ on the top banner.
Blocks wishes you luck with your LEGO Black Friday shopping, whether you’re buying for yourself or looking for sets to stash under the tree this holiday season.
