The LEGO Group has announced the next chapter of its She Built That campaign, teaming up with wildlife conservationist Bindi Irwin for animal-themed workshops. This follows a recent study by the LEGO Group that found 40% of girls experience a boost in happiness when playing with animal toys.
Tag: She Built That
The LEGO Group hosts dance event for girls as part of She Built That campaign
The LEGO Group hosted a dance event for over 350 girls in the UK, part of their She Built That campaign aimed at challenging gender stereotypes in building. The company's comissioned research indicates that many believe boys are considered builders. The initiative encourages girls' confidence, featuring an all-female crew and creative participation.
The LEGO Group sponsors TIME Girls of the Year list
The LEGO Group and TIME have partnered to create the first-ever TIME Girls of the Year list, honouring 10 incredible girls from around the world for their accomplishments in activism, science, sports and more.
Star in an official LEGO music video at the London Southbank Centre
The LEGO Group launches She Built That campaign
The LEGO Group has begun a new campaign to help remove gendered stereotypes surrounding being a builder. To kick things off, the campaign released "She Built That!", a new version of RUN DMC's "It's Like That", and honoured female builders across London.