10 years of LEGO Fan Media Days: The early years

LEGO Fan Media Days will celebrate its 10th edition in Billund, Denmark, bringing together journalists and influencers for three days of product reveals and insider access to the LEGO Group. Blocks magazine, covering the evolution of the event since 2016, highlights key moments and shares stories from through the years.

What happens at LEGO Fan Media Days?

LEGO Fan Media Days, also known as Recognised LEGO Fan Media Days or RLFM Days, happens in Billund, Denmark at LEGO headquarters every year in September. Everyone know there are early product reveals – but what actually goes on at the event? Is it just a relentless series of product reveals?