Why did LEGOLAND Billund open?

LEGOLAND Billund was the first-ever LEGOLAND Park, opened in 1968, just ten years after the LEGO brick as we know it was patented. And the story behind the park goes deeper than just wanting a theme park — it in fact wasn't originally intended to be a theme park at all...

Nine key LEGO moments from the past 90 years

This year marks the 90th anniversary of the LEGO Group – so here is a look back at nine moments from the last nine decades, going right back to the beginning.  With the LEGO Group celebrating its impressive 90th anniversary…

Blocks presents a special edition LEGO magazine celebrating 90th anniversary

It’s time for the big one! The LEGO Group celebrates 90 years of play this year and Blocks, the LEGO magazine for fans, has launched a special commemorative edition to mark the occasion. Grab your party hat and get ready…