Go wizard shopping with LEGO Harry Potter 75978 Diagon Alley

Does your burgeoning LEGO Harry Potter minifigure collection sorely need somewhere to pick up wizarding supplies? Consider it done. The LEGO Group’s design team has waved its collective wand to come up with 75978 Diagon Alley, an enormous brick-built recreation of the famous magical shopping destination.

The full street stretches over a metre wide, and includes Ollivanders, Scribbulus Writing Implements, Quality Quidditch Supplies, the Daily Prophet, Florean Fortescue’s Ice Cream Parlor, Flourish & Blotts, and Weasleys’ Wizard Wheezes. With over 5,444 parts and 14 minifigures in the box, this is another show-stopping set for the Harry Potter theme, with the price tag to match: you’ll need to part with £369.99 / $399.99 / €399.99 to get your hands on Diagon Alley when it launches on September 1.

Stay tuned for more on 75978 Diagon Alley in a future issue of Blocks. For now, check out the full press release and gallery of images below – and if you haven’t already, make sure to grab a copy of Issue 71, as we’ve gone behind the scenes on the LEGO Group’s collaboration with Nintendo for LEGO Super Mario.

And while you’re here, don’t forget to check out our subscription deals. Subscribers get the magazine early, free copies of the mag, and exclusive entry into our bi-monthly subscribers’ prize draw. Signing up before September 1 will put you in the running for 80009 Pigsy’s Food Truck, as well as all subsequent draws – including our next one, which sees 71360 Adventures with Mario Starter Course up for grabs.

Launching today, the spectacular new LEGO® Harry Potter® set allows fans to be transported to the most magical shopping street in the world, now in brick form!

Diagon Alley™ is one of the most iconic locations in the Wizarding World. It’s where Harry Potter gets his first glimpse of the exciting new world he is about to join, as he’s guided through the magical shopping street by Hagrid. And now LEGO and Harry Potter fans alike can build and create the iconic street in their own homes.

The set brings the two worlds together in a magical hybrid: a rich and versatile display model, with a modularity aspect that allows fans to choose how to display the shops (all in a row, swapping them around, or even placing individual shops on different shelves!).
Measuring more than a meter wide and made up of over 5,000 pieces, LEGO Diagon Alley features the famed wizarding world shops packed with authentic details from the movies to truly capture the ambience of the street.

Behind magnificent and detailed storefronts lie intriguing interiors, fascinating features and familiar characters. Fans can recreate some of their favourite moments from the Harry Potter film series including; discovering the wands at Ollivanders™ from Harry Potter and the Philosophers / Sorcerer’s Stone dropping in on Gilderoy Lockhart™’s book-signing event at Flourish & Blotts™ bookstore from Harry Potter and the Chamber of Secrets; or obtaining a love potion from Weasleys’ Wizard Wheezes™ from Harry Potter and the Half-Blood Prince.

Marcos Bessa, LEGO Harry Potter Design Lead commented: “I love how faithful the final design is to the architectural details in the film. You can barely see some of these buildings zooming past your screen, but we tracked down different photographs from the sets – some of them from nearly 20 years ago – to make sure everything is spot on. Diagon Alley is the biggest set I’ve designed to-date and I am really proud of how it has come together.”

The set also includes 14 minifigures, including new versions of lead characters Harry, Ron, Hermione and of course George and Fred Weasley who have their own joke shop in Diagon Alley. There are also minifigures of Florean Fortescue and the Daily Prophet photographer, who have never been seen in LEGO form before.

With Christmas just around the corner, the LEGO Diagon Alley set makes an impressive and inspiring gift for Harry Potter and LEGO enthusiasts alike.